{"id":31887,"date":"2021-10-31T01:02:58","date_gmt":"2021-10-31T01:02:58","guid":{"rendered":"https:\/\/pureprogress-logistics.com\/zasady-ochrany-osobnich-udaju\/"},"modified":"2024-06-06T06:04:45","modified_gmt":"2024-06-06T06:04:45","slug":"zasady-ochrany-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/pureprogress-logistics.com\/cs\/zasady-ochrany-osobnich-udaju\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"31887\" class=\"elementor elementor-31887 elementor-5027\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cc42da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cc42da\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;e14eb87&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d0030a\" data-id=\"5d0030a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7997e8 elementor-widget elementor-widget-text-editor\" data-id=\"f7997e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/h1>\n<h2>\u00davod<\/h2>\n<p>V n\u00e1sleduj\u00edc\u00edch z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f bychom v\u00e1s r\u00e1di informovali o tom, jak\u00e9 typy va\u0161ich osobn\u00edch \u00fadaj\u016f (d\u00e1le tak\u00e9 &#8222;\u00fadaje&#8220;) zpracov\u00e1v\u00e1me, k jak\u00fdm \u00fa\u010del\u016fm a v jak\u00e9m rozsahu. Tyto z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f se vztahuj\u00ed na ve\u0161ker\u00e9 zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 prov\u00e1d\u00edme v souvislosti s poskytov\u00e1n\u00edm na\u0161ich slu\u017eeb, a to jak na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, v mobiln\u00edch aplikac\u00edch, tak v r\u00e1mci extern\u00edch online prezentac\u00ed, jako jsou na\u0161e profily na soci\u00e1ln\u00edch s\u00edt\u00edch (d\u00e1le spole\u010dn\u011b jen &#8222;online nab\u00eddka&#8220;).<\/p>\n<p>Pou\u017eit\u00e9 term\u00edny nejsou genderov\u011b specifick\u00e9.<\/p>\n<p>Stav: 31. \u0159\u00edjna 2021<\/p>\n<h2>Obsah<\/h2>\n<ul class=\"index\">\n<li><a class=\"index-link\" href=\"#m14\">\u00davod<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m3\">Odpov\u011bdn\u00e1 osoba<\/a><\/li>\n<li><a class=\"index-link\" href=\"#mOverview\">P\u0159ehled zpracov\u00e1n\u00ed<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m13\">P\u0159\u00edslu\u0161n\u00e9 pr\u00e1vn\u00ed z\u00e1klady<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m27\">Bezpe\u010dnostn\u00ed opat\u0159en\u00ed<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m25\">P\u0159ed\u00e1v\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m24\">Zpracov\u00e1n\u00ed \u00fadaj\u016f ve t\u0159et\u00edch zem\u00edch<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m12\">Vymaz\u00e1n\u00ed dat<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m134\">Pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m317\">Obchodn\u00ed slu\u017eby<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m605\">Prodej p\u0159es online tr\u017ei\u0161t\u011b a platformy<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m326\">Postup platby<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m325\">Posouzen\u00ed \u00fav\u011bruschopnosti<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m225\">Poskytov\u00e1n\u00ed online nab\u00eddky a webhostingu<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m104\">Blogy a publika\u010dn\u00ed m\u00e9dia<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m182\">Spr\u00e1va kontakt\u016f a dotaz\u016f<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m391\">Komunikace p\u0159es Messenger<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m210\">Postup pod\u00e1v\u00e1n\u00ed \u017e\u00e1dost\u00ed<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m29\">Cloudov\u00e9 slu\u017eby<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m17\">Zpravodaj a elektronick\u00e1 ozn\u00e1men\u00ed<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m638\">Reklamn\u00ed komunikace prost\u0159ednictv\u00edm e-mailu, po\u0161ty, faxu nebo telefonu<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m263\">Anal\u00fdza, monitorov\u00e1n\u00ed a optimalizace webu<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m264\">Online marketing<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m299\">Hodnocen\u00ed z\u00e1kazn\u00edk\u016f a proces hodnocen\u00ed<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m136\">P\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch (soci\u00e1ln\u00ed m\u00e9dia)<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m328\">Z\u00e1suvn\u00e9 moduly a vlo\u017een\u00e9 funkce a obsah<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m723\">N\u00e1stroje pro \u0159\u00edzen\u00ed, organizaci a podporu<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m15\">Zm\u011bna a aktualizace z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m10\">Pr\u00e1va subjekt\u016f \u00fadaj\u016f<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m42\">Definice pojm\u016f<\/a><\/li>\n<\/ul>\n<h2 id=\"m3\">Odpov\u011bdn\u00e1 osoba<\/h2>\n<p>PUREPROGRESS GmbH<br>Zollikerstr. 153<br>8008 Curych<br>\u0160v\u00fdcarsko<\/p>\n<p>Osoby opr\u00e1vn\u011bn\u00e9 zastupovat spole\u010dnost: Alexander Haile.<\/p>\n<p>E-mailov\u00e1 adresa: <a href=\"mailto:info@pureprogress.ch\">info@pureprogress.ch<\/a>.<\/p>\n<p>Otisk: <a href=\"https:\/\/pureprogress-logistics.com\/kontakt\/\">https:\/\/pureprogress-logistics.com\/kontakt<\/a>.<\/p>\n<h2 id=\"mOverview\">P\u0159ehled zpracov\u00e1n\u00ed<\/h2>\n<p>N\u00e1sleduj\u00edc\u00ed p\u0159ehled shrnuje typy zpracov\u00e1van\u00fdch \u00fadaj\u016f a \u00fa\u010dely jejich zpracov\u00e1n\u00ed a odkazuje na subjekty \u00fadaj\u016f.<\/p>\n<h3>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f<\/h3>\n<ul>\n<li>\u00dadaje o ud\u00e1lostech (Facebook) (&#8222;\u00fadaje o ud\u00e1lostech&#8220; jsou \u00fadaje, kter\u00e9 m\u016f\u017eeme p\u0159edat Facebooku nap\u0159\u00edklad prost\u0159ednictv\u00edm pixel\u016f Facebooku (prost\u0159ednictv\u00edm aplikac\u00ed nebo jin\u00fdm zp\u016fsobem) a kter\u00e9 se t\u00fdkaj\u00ed lid\u00ed nebo jejich akc\u00ed; \u00fadaje zahrnuj\u00ed nap\u0159\u00edklad informace o n\u00e1v\u0161t\u011bv\u00e1ch webov\u00fdch str\u00e1nek, interakc\u00edch s obsahem, funkc\u00edch, instalac\u00edch aplikac\u00ed, n\u00e1kupech produkt\u016f atd.; \u00fadaje o ud\u00e1lostech se zpracov\u00e1vaj\u00ed za \u00fa\u010delem vytv\u00e1\u0159en\u00ed c\u00edlov\u00fdch skupin pro obsah a reklamn\u00ed informace (vlastn\u00ed publika); \u00fadaje o ud\u00e1lostech nezahrnuj\u00ed skute\u010dn\u00fd obsah (nap\u0159\u00edklad napsan\u00e9 koment\u00e1\u0159e, p\u0159ihla\u0161ovac\u00ed \u00fadaje, n\u00e1kupy produkt\u016f atd.).\u00dadaje o ud\u00e1losti jsou zpracov\u00e1v\u00e1ny za \u00fa\u010delem vytv\u00e1\u0159en\u00ed c\u00edlov\u00fdch skupin pro obsahov\u00e9 a reklamn\u00ed informace (vlastn\u00ed publika); \u00fadaje o ud\u00e1losti nezahrnuj\u00ed skute\u010dn\u00fd obsah (nap\u0159\u00edklad napsan\u00e9 koment\u00e1\u0159e), \u017e\u00e1dn\u00e9 p\u0159ihla\u0161ovac\u00ed \u00fadaje a \u017e\u00e1dn\u00e9 kontaktn\u00ed \u00fadaje (tj. \u017e\u00e1dn\u00e1 jm\u00e9na, e-mailov\u00e9 adresy a telefonn\u00ed \u010d\u00edsla). \u00dadaje o ud\u00e1lostech jsou spole\u010dnost\u00ed Facebook vymaz\u00e1ny nejd\u00e9le po dvou letech a c\u00edlov\u00e9 skupiny z nich vytvo\u0159en\u00e9 jsou vymaz\u00e1ny p\u0159i vymaz\u00e1n\u00ed na\u0161eho \u00fa\u010dtu na Facebooku).<\/li>\n<li>Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy).<\/li>\n<li>\u00dadaje o uchaze\u010di (nap\u0159. osobn\u00ed \u00fadaje, po\u0161tovn\u00ed a kontaktn\u00ed adresy, dokumenty pat\u0159\u00edc\u00ed k \u017e\u00e1dosti a informace v nich obsa\u017een\u00e9, jako je motiva\u010dn\u00ed dopis, \u017eivotopis, osv\u011bd\u010den\u00ed a dal\u0161\u00ed osobn\u00ed nebo kvalifika\u010dn\u00ed \u00fadaje poskytnut\u00e9 s ohledem na konkr\u00e9tn\u00ed pozici nebo dobrovoln\u011b uchaze\u010di).<\/li>\n<li>\u00dadaje o obsahu (nap\u0159. polo\u017eky v online formul\u00e1\u0159\u00edch).<\/li>\n<li>Kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla).<\/li>\n<li>Meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li>\u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu).<\/li>\n<li>\u00dadaje o smlouv\u011b (nap\u0159. p\u0159edm\u011bt smlouvy, term\u00edn, kategorie z\u00e1kazn\u00edk\u016f).<\/li>\n<li>Platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed \u00fadaje, faktury, historie plateb).<\/li>\n<\/ul>\n<h3>Kategorie dot\u010den\u00fdch osob<\/h3>\n<ul>\n<li>Zam\u011bstnanci (nap\u0159. zam\u011bstnanci, uchaze\u010di, b\u00fdval\u00ed zam\u011bstnanci).<\/li>\n<li>\u017dadatel\u00e9.<\/li>\n<li>Obchodn\u00ed a smluvn\u00ed partne\u0159i.<\/li>\n<li>Z\u00fa\u010dastn\u011bn\u00e9 strany.<\/li>\n<li>Komunika\u010dn\u00ed partner.<\/li>\n<li>Z\u00e1kazn\u00edci.<\/li>\n<li>Klienti.<\/li>\n<li>U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<\/ul>\n<h3>\u00da\u010dely zpracov\u00e1n\u00ed<\/h3>\n<ul>\n<li>Posouzen\u00ed \u00fav\u011bruschopnosti a \u00fav\u011brov\u00e9 bonity.<\/li>\n<li>Poskytov\u00e1n\u00ed na\u0161ich online slu\u017eeb a u\u017eivatelsk\u00e1 p\u0159\u00edv\u011btivost.<\/li>\n<li>m\u011b\u0159en\u00ed konverz\u00ed (m\u011b\u0159en\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed).<\/li>\n<li>Postup p\u0159i pod\u00e1n\u00ed \u017e\u00e1dosti (od\u016fvodn\u011bn\u00ed a p\u0159\u00edpadn\u00e9 n\u00e1sledn\u00e9 proveden\u00ed a p\u0159\u00edpadn\u00e9 n\u00e1sledn\u00e9 ukon\u010den\u00ed pracovn\u00edho pom\u011bru).<\/li>\n<li>Kancel\u00e1\u0159sk\u00e9 a organiza\u010dn\u00ed postupy.<\/li>\n<li>S\u00ed\u0165 pro doru\u010dov\u00e1n\u00ed obsahu (CDN).<\/li>\n<li>P\u0159\u00edm\u00fd marketing (nap\u0159. e-mailem nebo po\u0161tou).<\/li>\n<li>Vytvo\u0159en\u00ed c\u00edlov\u00e9 skupiny.<\/li>\n<li>Marketing.<\/li>\n<li>Kontaktn\u00ed dotazy a komunikace.<\/li>\n<li>Profily s informacemi t\u00fdkaj\u00edc\u00edmi se u\u017eivatele (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f).<\/li>\n<li>Remarketing.<\/li>\n<li>M\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f).<\/li>\n<li>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed.<\/li>\n<li>Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a slu\u017eeb z\u00e1kazn\u00edk\u016fm.<\/li>\n<li>Spr\u00e1va a zodpov\u00edd\u00e1n\u00ed dotaz\u016f.<\/li>\n<li>Tvorba c\u00edlov\u00fdch skupin (ur\u010den\u00ed c\u00edlov\u00fdch skupin relevantn\u00edch pro marketingov\u00e9 \u00fa\u010dely nebo jin\u00e9 v\u00fdstupy obsahu).<\/li>\n<\/ul>\n<h3>Automatizovan\u00e9 rozhodov\u00e1n\u00ed v jednotliv\u00fdch p\u0159\u00edpadech<\/h3>\n<ul>\n<li>\u00dav\u011brov\u00e1 zpr\u00e1va (rozhodnut\u00ed na z\u00e1klad\u011b kontroly \u00fav\u011bruschopnosti).<\/li>\n<\/ul>\n<h3 id=\"m13\">P\u0159\u00edslu\u0161n\u00e9 pr\u00e1vn\u00ed z\u00e1klady<\/h3>\n<p>N\u00ed\u017ee naleznete p\u0159ehled pr\u00e1vn\u00edch z\u00e1klad\u016f GDPR, na jejich\u017e z\u00e1klad\u011b zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje. Vezm\u011bte pros\u00edm na v\u011bdom\u00ed, \u017ee krom\u011b ustanoven\u00ed GDPR mohou v zemi va\u0161eho nebo na\u0161eho bydli\u0161t\u011b \u010di s\u00eddla platit vnitrost\u00e1tn\u00ed p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f. Pokud se v jednotliv\u00fdch p\u0159\u00edpadech uplatn\u00ed i specifi\u010dt\u011bj\u0161\u00ed pr\u00e1vn\u00ed z\u00e1klady, budeme v\u00e1s o nich informovat v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n<ul>\n<li><strong>Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR<\/strong> ) &#8211; Subjekt \u00fadaj\u016f ud\u011blil souhlas se zpracov\u00e1n\u00edm sv\u00fdch osobn\u00edch \u00fadaj\u016f pro jeden nebo v\u00edce konkr\u00e9tn\u00edch \u00fa\u010del\u016f.<\/li>\n<li><strong>Pln\u011bn\u00ed smlouvy a dotazy p\u0159ed uzav\u0159en\u00edm smlouvy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. b) GDPR<\/strong> ) &#8211; Zpracov\u00e1n\u00ed je nezbytn\u00e9 pro pln\u011bn\u00ed smlouvy, jej\u00ed\u017e smluvn\u00ed stranou je subjekt \u00fadaj\u016f, nebo pro proveden\u00ed krok\u016f na \u017e\u00e1dost subjektu \u00fadaj\u016f p\u0159ed uzav\u0159en\u00edm smlouvy.<\/li>\n<li><strong>Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. c) GDPR<\/strong> ) &#8211; zpracov\u00e1n\u00ed je nezbytn\u00e9 pro spln\u011bn\u00ed pr\u00e1vn\u00ed povinnosti, kter\u00e1 se na spr\u00e1vce vztahuje.<\/li>\n<li><strong>Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR<\/strong> ) &#8211; Zpracov\u00e1n\u00ed je nezbytn\u00e9 pro \u00fa\u010dely opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f spr\u00e1vce nebo t\u0159et\u00ed strany, krom\u011b p\u0159\u00edpad\u016f, kdy p\u0159ed t\u011bmito z\u00e1jmy maj\u00ed p\u0159ednost z\u00e1jmy nebo z\u00e1kladn\u00ed pr\u00e1va a svobody subjektu \u00fadaj\u016f, kter\u00e9 vy\u017eaduj\u00ed ochranu osobn\u00edch \u00fadaj\u016f.<\/li>\n<li><strong>\u0158\u00edzen\u00ed o \u017e\u00e1dosti jako p\u0159edsmluvn\u00ed nebo smluvn\u00ed vztah (\u010dl. 9 odst. 2 p\u00edsm. b GDPR<\/strong> ) &#8211; Pokud jsou v r\u00e1mci \u0159\u00edzen\u00ed o \u017e\u00e1dosti zpracov\u00e1v\u00e1ny zvl\u00e1\u0161tn\u00ed kategorie osobn\u00edch \u00fadaj\u016f ve smyslu \u010dl. 9 odst. <strong>2 p\u00edsm. b GDPR<\/strong>. 1 GDPR (nap\u0159. \u00fadaje o zdravotn\u00edm stavu, jako je stav t\u011b\u017ece zdravotn\u011b posti\u017een\u00e9ho nebo etnick\u00fd p\u016fvod) jsou od \u017eadatel\u016f vy\u017eadov\u00e1ny proto, aby spr\u00e1vce nebo subjekt \u00fadaj\u016f mohl uplatnit sv\u00e1 pr\u00e1va vypl\u00fdvaj\u00edc\u00ed z pracovn\u011bpr\u00e1vn\u00edch p\u0159edpis\u016f a p\u0159edpis\u016f o soci\u00e1ln\u00edm zabezpe\u010den\u00ed a soci\u00e1ln\u00ed ochran\u011b a plnit sv\u00e9 povinnosti v t\u00e9to oblasti, prob\u00edh\u00e1 jejich zpracov\u00e1n\u00ed v souladu s \u010dl. 9 odst. 1 GDPR. 2 lit. b. GDPR, v p\u0159\u00edpad\u011b ochrany \u017eivotn\u011b d\u016fle\u017eit\u00fdch z\u00e1jm\u016f \u017eadatel\u016f nebo jin\u00fdch osob podle \u010dl. \u010cl. 9 odst. 2 lit. c. GDPR nebo pro \u00fa\u010dely preventivn\u00ed zdravotn\u00ed p\u00e9\u010de nebo pracovn\u00edho l\u00e9ka\u0159stv\u00ed, pro posouzen\u00ed zdravotn\u00ed zp\u016fsobilosti zam\u011bstnance k pr\u00e1ci, pro l\u00e9ka\u0159skou diagnostiku, zdravotn\u00ed nebo soci\u00e1ln\u00ed p\u00e9\u010di nebo l\u00e9\u010dbu nebo pro \u0159\u00edzen\u00ed syst\u00e9m\u016f a slu\u017eeb zdravotn\u00ed nebo soci\u00e1ln\u00ed p\u00e9\u010de podle \u010dl. 6 odst. 1 p\u00edsm. a) GDPR. \u010cl. 9 odst. 2 lit. h. GDPR. V p\u0159\u00edpad\u011b sd\u011blov\u00e1n\u00ed zvl\u00e1\u0161tn\u00edch kategori\u00ed \u00fadaj\u016f na z\u00e1klad\u011b dobrovoln\u00e9ho souhlasu je jejich zpracov\u00e1n\u00ed prov\u00e1d\u011bno na z\u00e1klad\u011b \u010dl. 9 odst. 2 lit. a. GDPR.<\/li>\n<\/ul>\n<p><strong>Vnitrost\u00e1tn\u00ed p\u0159edpisy o ochran\u011b \u00fadaj\u016f ve \u0160v\u00fdcarsku<\/strong>: Krom\u011b p\u0159edpis\u016f o ochran\u011b \u00fadaj\u016f podle obecn\u00e9ho na\u0159\u00edzen\u00ed o ochran\u011b \u00fadaj\u016f plat\u00ed ve \u0160v\u00fdcarsku vnitrost\u00e1tn\u00ed p\u0159edpisy o ochran\u011b \u00fadaj\u016f. Jedn\u00e1 se zejm\u00e9na o spolkov\u00fd z\u00e1kon o ochran\u011b \u00fadaj\u016f (FADP). Ochrana osobn\u00edch \u00fadaj\u016f se pou\u017eije zejm\u00e9na v p\u0159\u00edpad\u011b, \u017ee nejsou dot\u010deni ob\u010dan\u00e9 EU\/EHS a zpracov\u00e1vaj\u00ed se nap\u0159\u00edklad pouze \u00fadaje \u0161v\u00fdcarsk\u00fdch ob\u010dan\u016f.<\/p>\n<h2 id=\"m27\">Bezpe\u010dnostn\u00ed opat\u0159en\u00ed<\/h2>\n<p>P\u0159ij\u00edm\u00e1me vhodn\u00e1 technick\u00e1 a organiza\u010dn\u00ed opat\u0159en\u00ed v souladu s pr\u00e1vn\u00edmi po\u017eadavky, p\u0159i\u010dem\u017e bereme v \u00favahu stav techniky, n\u00e1klady na proveden\u00ed a povahu, rozsah, okolnosti a \u00fa\u010dely zpracov\u00e1n\u00ed, jako\u017e i r\u016fznou pravd\u011bpodobnost v\u00fdskytu a rozsah ohro\u017een\u00ed pr\u00e1v a svobod fyzick\u00fdch osob, abychom zajistili \u00farove\u0148 ochrany odpov\u00eddaj\u00edc\u00ed dan\u00e9mu riziku.<\/p>\n<p>Tato opat\u0159en\u00ed zahrnuj\u00ed zejm\u00e9na zaji\u0161t\u011bn\u00ed d\u016fv\u011brnosti, integrity a dostupnosti \u00fadaj\u016f prost\u0159ednictv\u00edm kontroly fyzick\u00e9ho a elektronick\u00e9ho p\u0159\u00edstupu k \u00fadaj\u016fm, jako\u017e i p\u0159\u00edstupu, vkl\u00e1d\u00e1n\u00ed, p\u0159enosu, zaji\u0161t\u011bn\u00ed dostupnosti a jejich odd\u011blen\u00ed. Zavedli jsme tak\u00e9 postupy, kter\u00e9 zaji\u0161\u0165uj\u00ed uplat\u0148ov\u00e1n\u00ed pr\u00e1v subjekt\u016f \u00fadaj\u016f, v\u00fdmaz \u00fadaj\u016f a reakci na ohro\u017een\u00ed \u00fadaj\u016f. Krom\u011b toho zohled\u0148ujeme ochranu osobn\u00edch \u00fadaj\u016f ji\u017e p\u0159i v\u00fdvoji nebo v\u00fdb\u011bru hardwaru, softwaru a proces\u016f v souladu se z\u00e1sadou ochrany \u00fadaj\u016f, a to prost\u0159ednictv\u00edm n\u00e1vrhu technologie a v\u00fdchoz\u00edch nastaven\u00ed \u0161etrn\u00fdch k ochran\u011b \u00fadaj\u016f.<\/p>\n<p><strong>\u0160ifrov\u00e1n\u00ed SSL (https<\/strong>): Pro ochranu va\u0161ich \u00fadaj\u016f p\u0159en\u00e1\u0161en\u00fdch prost\u0159ednictv\u00edm na\u0161\u00ed online nab\u00eddky pou\u017e\u00edv\u00e1me \u0161ifrov\u00e1n\u00ed SSL. Takov\u00e9 \u0161ifrovan\u00e9 p\u0159ipojen\u00ed pozn\u00e1te podle p\u0159edpony https:\/\/ v adresn\u00edm \u0159\u00e1dku prohl\u00ed\u017ee\u010de.<\/p>\n<h2 id=\"m25\">P\u0159ed\u00e1v\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/h2>\n<p>V r\u00e1mci na\u0161eho zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f mohou b\u00fdt \u00fadaje p\u0159ed\u00e1v\u00e1ny jin\u00fdm org\u00e1n\u016fm, spole\u010dnostem, pr\u00e1vn\u011b samostatn\u00fdm organiza\u010dn\u00edm jednotk\u00e1m nebo osob\u00e1m nebo jim mohou b\u00fdt zp\u0159\u00edstupn\u011bny. P\u0159\u00edjemci t\u011bchto \u00fadaj\u016f mohou b\u00fdt nap\u0159\u00edklad poskytovatel\u00e9 slu\u017eeb pov\u011b\u0159eni \u00fakoly v oblasti IT nebo poskytovatel\u00e9 slu\u017eeb a obsahu, kter\u00e9 jsou integrov\u00e1ny do webov\u00fdch str\u00e1nek. V takov\u00fdch p\u0159\u00edpadech dodr\u017eujeme z\u00e1konn\u00e9 po\u017eadavky a zejm\u00e9na uzav\u00edr\u00e1me s p\u0159\u00edjemci va\u0161ich \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00e9 smlouvy nebo dohody, kter\u00e9 slou\u017e\u00ed k ochran\u011b va\u0161ich \u00fadaj\u016f.<\/p>\n<h2 id=\"m24\">Zpracov\u00e1n\u00ed \u00fadaj\u016f ve t\u0159et\u00edch zem\u00edch<\/h2>\n<p>Pokud zpracov\u00e1v\u00e1me \u00fadaje ve t\u0159et\u00ed zemi (tj. mimo Evropskou unii (EU), Evropsk\u00fd hospod\u00e1\u0159sk\u00fd prostor (EHP)) nebo pokud zpracov\u00e1n\u00ed prob\u00edh\u00e1 v souvislosti s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran nebo sd\u011blov\u00e1n\u00edm \u010di p\u0159ed\u00e1v\u00e1n\u00edm \u00fadaj\u016f jin\u00fdm osob\u00e1m, org\u00e1n\u016fm nebo spole\u010dnostem, d\u011bje se tak pouze v souladu s pr\u00e1vn\u00edmi po\u017eadavky.<\/p>\n<p>Na z\u00e1klad\u011b v\u00fdslovn\u00e9ho souhlasu nebo smluvn\u011b \u010di z\u00e1konn\u011b po\u017eadovan\u00e9ho p\u0159ed\u00e1n\u00ed zpracov\u00e1v\u00e1me nebo nech\u00e1v\u00e1me zpracov\u00e1vat \u00fadaje pouze ve t\u0159et\u00edch zem\u00edch s uzn\u00e1vanou \u00farovn\u00ed ochrany \u00fadaj\u016f, smluvn\u00edm z\u00e1vazkem prost\u0159ednictv\u00edm tzv. standardn\u00edch ochrann\u00fdch dolo\u017eek Komise EU, za p\u0159\u00edtomnosti osv\u011bd\u010den\u00ed nebo z\u00e1vazn\u00fdch intern\u00edch p\u0159edpis\u016f o ochran\u011b \u00fadaj\u016f (\u010dl. 6 odst. 1 p\u00edsm. a GDPR). 44 a\u017e 49 GDPR, informa\u010dn\u00ed str\u00e1nka Komise EU: https: <a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/international-dimension-data-protection_de\" target=\"_blank\" rel=\"noopener\">\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/international-dimension-data-protection_de).<\/a><\/p>\n<h2 id=\"m12\">Vymaz\u00e1n\u00ed dat<\/h2>\n<p>\u00dadaje, kter\u00e9 zpracov\u00e1v\u00e1me, budou vymaz\u00e1ny v souladu s pr\u00e1vn\u00edmi po\u017eadavky, jakmile bude souhlas ud\u011blen\u00fd ke zpracov\u00e1n\u00ed odvol\u00e1n nebo jakmile p\u0159estanou platit jin\u00e1 opr\u00e1vn\u011bn\u00ed (nap\u0159. pokud ji\u017e neplat\u00ed \u00fa\u010del zpracov\u00e1n\u00ed t\u011bchto \u00fadaj\u016f nebo nejsou pro dan\u00fd \u00fa\u010del pot\u0159ebn\u00e9).<\/p>\n<p>Pokud \u00fadaje nejsou vymaz\u00e1ny, proto\u017ee jsou pot\u0159ebn\u00e9 pro jin\u00e9 a z\u00e1konem povolen\u00e9 \u00fa\u010dely, bude jejich zpracov\u00e1n\u00ed omezeno na tyto \u00fa\u010dely. To znamen\u00e1, \u017ee \u00fadaje jsou blokov\u00e1ny a nejsou zpracov\u00e1v\u00e1ny pro jin\u00e9 \u00fa\u010dely. To se t\u00fdk\u00e1 nap\u0159\u00edklad \u00fadaj\u016f, kter\u00e9 mus\u00ed b\u00fdt uchov\u00e1v\u00e1ny z d\u016fvod\u016f obchodn\u00edch nebo da\u0148ov\u00fdch z\u00e1kon\u016f nebo jejich\u017e uchov\u00e1v\u00e1n\u00ed je nezbytn\u00e9 pro uplatn\u011bn\u00ed, v\u00fdkon nebo obhajobu pr\u00e1vn\u00edch n\u00e1rok\u016f nebo pro ochranu pr\u00e1v jin\u00e9 fyzick\u00e9 nebo pr\u00e1vnick\u00e9 osoby.<\/p>\n<p>V r\u00e1mci na\u0161ich informac\u00ed o ochran\u011b \u00fadaj\u016f m\u016f\u017eeme u\u017eivatel\u016fm poskytnout dal\u0161\u00ed informace o vymaz\u00e1n\u00ed a uchov\u00e1v\u00e1n\u00ed \u00fadaj\u016f, kter\u00e9 se vztahuj\u00ed konkr\u00e9tn\u011b na p\u0159\u00edslu\u0161n\u00e9 operace zpracov\u00e1n\u00ed.<\/p>\n<h2 id=\"m134\">Pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/h2>\n<p>Soubory cookie jsou textov\u00e9 soubory, kter\u00e9 obsahuj\u00ed \u00fadaje z nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nek nebo dom\u00e9n a jsou ulo\u017eeny prohl\u00ed\u017ee\u010dem v po\u010d\u00edta\u010di u\u017eivatele. Soubor cookie slou\u017e\u00ed p\u0159edev\u0161\u00edm k ukl\u00e1d\u00e1n\u00ed informac\u00ed o u\u017eivateli b\u011bhem jeho n\u00e1v\u0161t\u011bvy online slu\u017eby nebo po n\u00ed. Ulo\u017een\u00e9 informace mohou zahrnovat nap\u0159\u00edklad nastaven\u00ed jazyka na webov\u00e9 str\u00e1nce, stav p\u0159ihl\u00e1\u0161en\u00ed, n\u00e1kupn\u00ed ko\u0161\u00edk nebo m\u00edsto, kde bylo video sledov\u00e1no. Pojem &#8222;cookies&#8220; zahrnuje tak\u00e9 dal\u0161\u00ed technologie, kter\u00e9 pln\u00ed stejn\u00e9 funkce jako cookies (nap\u0159. kdy\u017e jsou informace o u\u017eivateli ukl\u00e1d\u00e1ny pomoc\u00ed pseudonymn\u00edch online identifik\u00e1tor\u016f, zn\u00e1m\u00fdch tak\u00e9 jako &#8222;ID u\u017eivatele&#8220;).<\/p>\n<p><strong>Rozli\u0161uj\u00ed se n\u00e1sleduj\u00edc\u00ed typy a funkce soubor\u016f cookie:<\/strong><\/p>\n<ul>\n<li><strong>Do\u010dasn\u00e9 soubory cookie (tak\u00e9: soubory cookie relace):<\/strong>&nbsp;Do\u010dasn\u00e9 soubory cookie se vyma\u017eou nejpozd\u011bji pot\u00e9, co u\u017eivatel opust\u00ed online slu\u017ebu a zav\u0159e sv\u016fj prohl\u00ed\u017ee\u010d.<\/li>\n<li><strong>Trval\u00e9 soubory cookie:<\/strong>&nbsp;Trval\u00e9 soubory cookie z\u016fst\u00e1vaj\u00ed ulo\u017eeny i po zav\u0159en\u00ed prohl\u00ed\u017ee\u010de. Lze nap\u0159\u00edklad ulo\u017eit stav p\u0159ihl\u00e1\u0161en\u00ed nebo p\u0159\u00edmo zobrazit obl\u00edben\u00fd obsah, kdy\u017e u\u017eivatel znovu nav\u0161t\u00edv\u00ed webovou str\u00e1nku. V takov\u00e9m souboru cookie mohou b\u00fdt ulo\u017eeny tak\u00e9 z\u00e1jmy u\u017eivatel\u016f, kte\u0159\u00ed jsou vyu\u017e\u00edv\u00e1ni pro m\u011b\u0159en\u00ed dosahu nebo marketingov\u00e9 \u00fa\u010dely.<\/li>\n<li><strong>Soubory cookie prvn\u00ed strany:<\/strong>&nbsp;Soubory cookie prvn\u00ed strany nastavujeme my.<\/li>\n<li><strong>Soubory cookie t\u0159et\u00edch stran (tak\u00e9: soubory cookie t\u0159et\u00edch stran<\/strong>): Soubory cookie t\u0159et\u00edch stran pou\u017e\u00edvaj\u00ed p\u0159edev\u0161\u00edm inzerenti (tzv. t\u0159et\u00ed strany) ke zpracov\u00e1n\u00ed informac\u00ed o u\u017eivateli.<\/li>\n<li><strong>Nezbytn\u00e9 (tak\u00e9: nezbytn\u00e9 nebo naprosto nezbytn\u00e9) soubory cookie:<\/strong> Soubory cookie mohou b\u00fdt naprosto nezbytn\u00e9 pro provoz webov\u00fdch str\u00e1nek (nap\u0159. pro ulo\u017een\u00ed p\u0159ihla\u0161ovac\u00edch \u00fadaj\u016f nebo jin\u00fdch u\u017eivatelsk\u00fdch vstup\u016f nebo z bezpe\u010dnostn\u00edch d\u016fvod\u016f).<\/li>\n<li><strong>Statistick\u00e9, marketingov\u00e9 a personaliza\u010dn\u00ed soubory cookie<\/strong>: Soubory cookie se obecn\u011b pou\u017e\u00edvaj\u00ed tak\u00e9 k m\u011b\u0159en\u00ed dosahu a p\u0159i ukl\u00e1d\u00e1n\u00ed z\u00e1jm\u016f nebo chov\u00e1n\u00ed u\u017eivatele (nap\u0159. prohl\u00ed\u017een\u00ed ur\u010dit\u00e9ho obsahu, pou\u017e\u00edv\u00e1n\u00ed funkc\u00ed atd.) na jednotliv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch do u\u017eivatelsk\u00e9ho profilu. Takov\u00e9 profily se pou\u017e\u00edvaj\u00ed nap\u0159\u00edklad k tomu, aby se u\u017eivatel\u016fm zobrazoval obsah, kter\u00fd odpov\u00edd\u00e1 jejich potenci\u00e1ln\u00edm z\u00e1jm\u016fm. Tento proces se tak\u00e9 ozna\u010duje jako &#8222;sledov\u00e1n\u00ed&#8220;, tj. sledov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1jm\u016f u\u017eivatel\u016f. Pokud pou\u017e\u00edv\u00e1me soubory cookie nebo sledovac\u00ed technologie, informujeme v\u00e1s o tom zvl\u00e1\u0161\u0165 v na\u0161ich z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f nebo p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed souhlasu.<\/li>\n<\/ul>\n<p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm <\/strong>: Pr\u00e1vn\u00ed z\u00e1klad, na jeho\u017e z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e osobn\u00ed \u00fadaje pomoc\u00ed soubor\u016f cookie, z\u00e1vis\u00ed na tom, zda v\u00e1s po\u017e\u00e1d\u00e1me o souhlas. Pokud tomu tak je a vy souhlas\u00edte s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookie, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f v\u00e1\u0161 deklarovan\u00fd souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b budou \u00fadaje zpracov\u00e1van\u00e9 pomoc\u00ed soubor\u016f cookie zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (nap\u0159. p\u0159i obchodn\u00edm provozu na\u0161\u00ed online nab\u00eddky a jej\u00edm zlep\u0161ov\u00e1n\u00ed) nebo pokud je pou\u017eit\u00ed soubor\u016f cookie nezbytn\u00e9 pro pln\u011bn\u00ed na\u0161ich smluvn\u00edch povinnost\u00ed.<\/p>\n<p><strong>Doba ulo\u017een\u00ed: <\/strong>Pokud v\u00e1m neposkytneme v\u00fdslovn\u00e9 informace o dob\u011b ulo\u017een\u00ed trval\u00fdch soubor\u016f cookie (nap\u0159. v r\u00e1mci tzv. cookie opt-in), p\u0159edpokl\u00e1dejte, \u017ee doba ulo\u017een\u00ed m\u016f\u017ee b\u00fdt a\u017e dva roky.<\/p>\n<p><strong>Obecn\u00e9 informace o odvol\u00e1n\u00ed a n\u00e1mitce (opt-out): <\/strong> V z\u00e1vislosti na tom, zda je zpracov\u00e1n\u00ed zalo\u017eeno na souhlasu nebo na z\u00e1konn\u00e9m povolen\u00ed, m\u00e1te mo\u017enost kdykoli odvolat jak\u00fdkoli ud\u011blen\u00fd souhlas nebo vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f pomoc\u00ed technologi\u00ed cookies (souhrnn\u011b ozna\u010dov\u00e1no jako &#8222;opt-out&#8220;). Sv\u016fj nesouhlas m\u016f\u017eete nejprve vyj\u00e1d\u0159it pomoc\u00ed nastaven\u00ed prohl\u00ed\u017ee\u010de, nap\u0159. deaktivac\u00ed pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie (co\u017e v\u0161ak m\u016f\u017ee omezit funk\u010dnost na\u0161\u00ed online nab\u00eddky). Nesouhlas s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookie pro \u00fa\u010dely online marketingu lze vyj\u00e1d\u0159it tak\u00e9 prost\u0159ednictv\u00edm r\u016fzn\u00fdch slu\u017eeb, zejm\u00e9na v p\u0159\u00edpad\u011b sledov\u00e1n\u00ed, na internetov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/optout.aboutads.info\" target=\"_blank\" rel=\"noopener\">https:\/\/optout.aboutads.info<\/a> a <a href=\"https:\/\/www.youronlinechoices.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youronlinechoices.com\/<\/a>. Krom\u011b toho m\u016f\u017eete v r\u00e1mci informac\u00ed o poskytovatel\u00edch slu\u017eeb a pou\u017e\u00edvan\u00fdch souborech cookie obdr\u017eet dal\u0161\u00ed ozn\u00e1men\u00ed o n\u00e1mitk\u00e1ch.<\/p>\n<p><strong>Zpracov\u00e1n\u00ed \u00fadaj\u016f ze soubor\u016f cookie na z\u00e1klad\u011b souhlasu<\/strong>: Souhlas u\u017eivatel\u016f s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookie nebo se zpracov\u00e1n\u00edm a poskytovateli uveden\u00fdmi v postupu pro spr\u00e1vu souhlasu se soubory cookie mohou u\u017eivatel\u00e9 z\u00edskat, spravovat a odvolat. Prohl\u00e1\u0161en\u00ed o souhlasu se ukl\u00e1d\u00e1, aby nebylo nutn\u00e9 o n\u011bj znovu \u017e\u00e1dat a aby bylo mo\u017en\u00e9 souhlas prok\u00e1zat v souladu se z\u00e1konnou povinnost\u00ed. Ukl\u00e1d\u00e1n\u00ed m\u016f\u017ee prob\u00edhat na stran\u011b serveru a\/nebo v souboru cookie (tzv. opt-in cookie nebo pomoc\u00ed srovnateln\u00fdch technologi\u00ed), aby bylo mo\u017en\u00e9 p\u0159i\u0159adit souhlas u\u017eivateli nebo jeho za\u0159\u00edzen\u00ed. S v\u00fdhradou individu\u00e1ln\u00edch informac\u00ed o poskytovatel\u00edch slu\u017eeb spr\u00e1vy soubor\u016f cookie plat\u00ed n\u00e1sleduj\u00edc\u00ed informace: Souhlas m\u016f\u017ee b\u00fdt uchov\u00e1v\u00e1n po dobu a\u017e dvou let. Je vytvo\u0159en a ulo\u017een pseudonymn\u00ed identifik\u00e1tor u\u017eivatele s \u010dasem ud\u011blen\u00ed souhlasu, informace o rozsahu souhlasu (nap\u0159. kter\u00e9 kategorie soubor\u016f cookie a\/nebo poskytovatel\u00e9 slu\u017eeb), jako\u017e i pou\u017eit\u00fd prohl\u00ed\u017ee\u010d, syst\u00e9m a koncov\u00e9 za\u0159\u00edzen\u00ed.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Subjekty \u00fadaj\u016f:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<h2 id=\"m317\">Obchodn\u00ed slu\u017eby<\/h2>\n<p>Zpracov\u00e1v\u00e1me \u00fadaje na\u0161ich smluvn\u00edch a obchodn\u00edch partner\u016f, nap\u0159. z\u00e1kazn\u00edk\u016f a z\u00e1jemc\u016f (d\u00e1le spole\u010dn\u011b jen &#8222;smluvn\u00ed partne\u0159i&#8220;), v r\u00e1mci smluvn\u00edch a srovnateln\u00fdch pr\u00e1vn\u00edch vztah\u016f a souvisej\u00edc\u00edch opat\u0159en\u00ed a v r\u00e1mci komunikace se smluvn\u00edmi partnery (nebo p\u0159edsmluvn\u00ed), nap\u0159. za \u00fa\u010delem zodpov\u011bzen\u00ed dotaz\u016f.<\/p>\n<p>Tyto \u00fadaje zpracov\u00e1v\u00e1me za \u00fa\u010delem pln\u011bn\u00ed na\u0161ich smluvn\u00edch z\u00e1vazk\u016f, ochrany na\u0161ich pr\u00e1v a pro \u00fa\u010dely administrativn\u00edch \u00fakol\u016f spojen\u00fdch s t\u011bmito informacemi, jako\u017e i pro \u00fa\u010dely organizace podnik\u00e1n\u00ed. \u00dadaje smluvn\u00edch partner\u016f p\u0159ed\u00e1v\u00e1me t\u0159et\u00edm stran\u00e1m v r\u00e1mci platn\u00fdch pr\u00e1vn\u00edch p\u0159edpis\u016f pouze v p\u0159\u00edpad\u011b, \u017ee je to nezbytn\u00e9 pro v\u00fd\u0161e uveden\u00e9 \u00fa\u010dely nebo pro pln\u011bn\u00ed z\u00e1konn\u00fdch povinnost\u00ed nebo se souhlasem dot\u010den\u00fdch osob (nap\u0159. z\u00fa\u010dastn\u011bn\u00fdm telekomunika\u010dn\u00edm, dopravn\u00edm a jin\u00fdm pomocn\u00fdm slu\u017eb\u00e1m, jako\u017e i subdodavatel\u016fm, bank\u00e1m, da\u0148ov\u00fdm a pr\u00e1vn\u00edm poradc\u016fm, poskytovatel\u016fm platebn\u00edch slu\u017eeb nebo finan\u010dn\u00edm \u00fa\u0159ad\u016fm). O dal\u0161\u00edch form\u00e1ch zpracov\u00e1n\u00ed, nap\u0159. pro marketingov\u00e9 \u00fa\u010dely, budou smluvn\u00ed partne\u0159i informov\u00e1ni v r\u00e1mci t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n<p>Smluvn\u00ed partnery informujeme o tom, kter\u00e9 \u00fadaje jsou pro v\u00fd\u0161e uveden\u00e9 \u00fa\u010dely vy\u017eadov\u00e1ny, a to p\u0159ed nebo b\u011bhem shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f, nap\u0159. v online formul\u00e1\u0159\u00edch, prost\u0159ednictv\u00edm zvl\u00e1\u0161tn\u00edho ozna\u010den\u00ed (nap\u0159. barvy) nebo symbol\u016f (nap\u0159. hv\u011bzdi\u010dky nebo podobn\u00e9 symboly) nebo osobn\u011b.<\/p>\n<p>\u00dadaje vyma\u017eeme po uplynut\u00ed z\u00e1konn\u00fdch z\u00e1ru\u010dn\u00edch a srovnateln\u00fdch povinnost\u00ed, tj. zpravidla po 4 letech, pokud nejsou \u00fadaje ulo\u017eeny v z\u00e1kaznick\u00e9m \u00fa\u010dtu, nap\u0159. po dobu, po kterou mus\u00ed b\u00fdt uchov\u00e1v\u00e1ny z pr\u00e1vn\u00edch d\u016fvod\u016f archivace (nap\u0159. pro da\u0148ov\u00e9 \u00fa\u010dely, zpravidla 10 let). \u00dadaje, kter\u00e9 n\u00e1m smluvn\u00ed partner sd\u011blil v r\u00e1mci objedn\u00e1vky, vyma\u017eeme v souladu se specifikac\u00ed objedn\u00e1vky, zpravidla po jej\u00edm skon\u010den\u00ed.<\/p>\n<p>Pokud k poskytov\u00e1n\u00ed na\u0161ich slu\u017eeb vyu\u017e\u00edv\u00e1me poskytovatele nebo platformy t\u0159et\u00edch stran, plat\u00ed ve vztahu mezi u\u017eivateli a poskytovateli podm\u00ednky a ozn\u00e1men\u00ed o ochran\u011b \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f nebo platforem t\u0159et\u00edch stran.<\/p>\n<p><strong>Agenturn\u00ed slu\u017eby<\/strong>: Zpracov\u00e1v\u00e1me \u00fadaje na\u0161ich z\u00e1kazn\u00edk\u016f v r\u00e1mci na\u0161ich smluvn\u00edch slu\u017eeb, kter\u00e9 mohou zahrnovat nap\u0159\u00edklad koncep\u010dn\u00ed a strategick\u00e9 poradenstv\u00ed, pl\u00e1nov\u00e1n\u00ed kampan\u00ed, v\u00fdvoj softwaru a designu\/konzultace nebo \u00fadr\u017ebu, realizaci kampan\u00ed a proces\u016f, manipulaci, spr\u00e1vu server\u016f, anal\u00fdzu dat\/konzulta\u010dn\u00ed slu\u017eby a slu\u017eby \u0161kolen\u00ed.<\/p>\n<p><strong>Poradenstv\u00ed<\/strong>: Zpracov\u00e1v\u00e1me \u00fadaje na\u0161ich klient\u016f, z\u00e1kazn\u00edk\u016f, z\u00e1jemc\u016f a dal\u0161\u00edch klient\u016f nebo smluvn\u00edch partner\u016f (jednotn\u011b ozna\u010dovan\u00fdch jako &#8222;klienti&#8220;), abychom jim mohli poskytovat na\u0161e poradensk\u00e9 slu\u017eby. Zpracov\u00e1van\u00e9 \u00fadaje, typ, rozsah, \u00fa\u010del a nezbytnost jejich zpracov\u00e1n\u00ed jsou ur\u010deny z\u00e1kladn\u00edm smluvn\u00edm a klientsk\u00fdm vztahem.<\/p>\n<p>Pokud je to nezbytn\u00e9 pro pln\u011bn\u00ed na\u0161\u00ed smlouvy, pro ochranu \u017eivotn\u011b d\u016fle\u017eit\u00fdch z\u00e1jm\u016f nebo ze z\u00e1kona, nebo pokud byl z\u00edsk\u00e1n souhlas klienta, sd\u011blujeme nebo p\u0159ed\u00e1v\u00e1me \u00fadaje klienta t\u0159et\u00edm stran\u00e1m nebo z\u00e1stupc\u016fm, jako jsou \u00fa\u0159ady, subdodavatel\u00e9 nebo v oblasti IT, kancel\u00e1\u0159sk\u00fdch nebo srovnateln\u00fdch slu\u017eeb, v souladu s po\u017eadavky profesn\u00edho pr\u00e1va.<\/p>\n<p><strong>Zprost\u0159edkovatelsk\u00e9 a agenturn\u00ed slu\u017eby<\/strong>: Zpracov\u00e1v\u00e1me \u00fadaje na\u0161ich z\u00e1kazn\u00edk\u016f, klient\u016f a z\u00e1jemc\u016f (jednotn\u011b ozna\u010dovan\u00fdch jako &#8222;z\u00e1kazn\u00edci&#8220;) v souladu s podkladovou objedn\u00e1vkou z\u00e1kazn\u00edk\u016f. M\u016f\u017eeme tak\u00e9 zpracov\u00e1vat informace o vlastnostech a okolnostech osob nebo v\u011bc\u00ed, kter\u00e9 jim pat\u0159\u00ed, pokud jsou sou\u010d\u00e1st\u00ed p\u0159edm\u011btu na\u0161\u00ed objedn\u00e1vky. M\u016f\u017ee se jednat nap\u0159\u00edklad o informace o osobn\u00edch pom\u011brech, movit\u00e9m nebo nemovit\u00e9m majetku a finan\u010dn\u00ed situaci.<\/p>\n<p>Pokud je to nezbytn\u00e9 pro pln\u011bn\u00ed smlouvy nebo to vy\u017eaduje z\u00e1kon nebo to schv\u00e1lil z\u00e1kazn\u00edk nebo na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f, sd\u011blujeme nebo p\u0159ed\u00e1v\u00e1me \u00fadaje z\u00e1kazn\u00edka poskytovatel\u016fm zprost\u0159edkovan\u00fdch slu\u017eeb\/nemovitost\u00ed, pojistitel\u016fm, zajistitel\u016fm, makl\u00e9\u0159sk\u00fdm sdru\u017een\u00edm, poskytovatel\u016fm technick\u00fdch slu\u017eeb, dal\u0161\u00edm poskytovatel\u016fm slu\u017eeb, jako jsou spolupracuj\u00edc\u00ed sdru\u017een\u00ed, jako\u017e i poskytovatel\u016fm finan\u010dn\u00edch slu\u017eeb, \u00fav\u011brov\u00fdm instituc\u00edm a kapit\u00e1lov\u00fdm investi\u010dn\u00edm spole\u010dnostem, nositel\u016fm soci\u00e1ln\u00edho poji\u0161t\u011bn\u00ed, da\u0148ov\u00fdm \u00fa\u0159ad\u016fm, da\u0148ov\u00fdm poradc\u016fm, pr\u00e1vn\u00edm poradc\u016fm, auditor\u016fm, poji\u0161\u0165ovac\u00edm ombudsman\u016fm a Spolkov\u00e9mu \u00fa\u0159adu pro finan\u010dn\u00ed dohled (BaFin) v souvislosti se \u017e\u00e1dostmi o kryt\u00ed, uzav\u00edr\u00e1n\u00edm a zpracov\u00e1n\u00edm smluv.B. spolupracuj\u00edc\u00ed sdru\u017een\u00ed, jako\u017e i poskytovatel\u00e9 finan\u010dn\u00edch slu\u017eeb, \u00fav\u011brov\u00e9 instituce a investi\u010dn\u00ed spole\u010dnosti, jako\u017e i nositel\u00e9 soci\u00e1ln\u00edho poji\u0161t\u011bn\u00ed, da\u0148ov\u00e9 org\u00e1ny, da\u0148ov\u00ed poradci, pr\u00e1vn\u00ed poradci, audito\u0159i, poji\u0161\u0165ovac\u00ed ombudsmani a Spolkov\u00fd \u00fa\u0159ad pro finan\u010dn\u00ed dohled (BaFin). Krom\u011b toho m\u016f\u017eeme na z\u00e1klad\u011b dal\u0161\u00edch dohod vyu\u017e\u00edvat subdodavatele, nap\u0159\u00edklad subagenty.<\/p>\n<p><strong>Pr\u00e1vn\u00ed poradenstv\u00ed<\/strong>: Zpracov\u00e1v\u00e1me \u00fadaje na\u0161ich klient\u016f, jako\u017e i z\u00fa\u010dastn\u011bn\u00fdch stran a dal\u0161\u00edch klient\u016f nebo smluvn\u00edch partner\u016f (d\u00e1le jednotn\u011b jen &#8222;klienti&#8220;), abychom jim mohli poskytovat na\u0161e smluvn\u00ed nebo p\u0159edsmluvn\u00ed slu\u017eby, zejm\u00e9na poradenstv\u00ed. Zpracov\u00e1van\u00e9 \u00fadaje, typ, rozsah, \u00fa\u010del a nezbytnost jejich zpracov\u00e1n\u00ed jsou ur\u010deny z\u00e1kladn\u00edm smluvn\u00edm a klientsk\u00fdm vztahem.<\/p>\n<p>Pokud m\u00e1me souhlas klienta, pokud je to nezbytn\u00e9 pro pln\u011bn\u00ed na\u0161\u00ed smlouvy, ze z\u00e1kona nebo pro ochranu \u017eivotn\u011b d\u016fle\u017eit\u00fdch z\u00e1jm\u016f, nebo pokud je to na z\u00e1klad\u011b na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu na efektivn\u00edm a bezpe\u010dn\u00e9m v\u00fdkonu na\u0161ich \u010dinnost\u00ed, sd\u011blujeme nebo p\u0159ed\u00e1v\u00e1me \u00fadaje klienta t\u0159et\u00edm stran\u00e1m nebo z\u00e1stupc\u016fm, jako jsou \u00fa\u0159ady, soudy nebo v oblasti IT, kancel\u00e1\u0159sk\u00fdch nebo srovnateln\u00fdch slu\u017eeb, v souladu s po\u017eadavky profesn\u00edho pr\u00e1va.<\/p>\n<p><strong>Mana\u017eersk\u00e9 poradenstv\u00ed<\/strong>: Zpracov\u00e1v\u00e1me \u00fadaje na\u0161ich z\u00e1kazn\u00edk\u016f, klient\u016f, z\u00e1jemc\u016f a dal\u0161\u00edch klient\u016f nebo smluvn\u00edch partner\u016f (d\u00e1le jednotn\u011b jen &#8222;z\u00e1kazn\u00edci&#8220;), abychom jim mohli poskytovat na\u0161e smluvn\u00ed nebo p\u0159edsmluvn\u00ed slu\u017eby, zejm\u00e9na poradensk\u00e9 slu\u017eby. Zpracov\u00e1van\u00e9 \u00fadaje, typ, rozsah, \u00fa\u010del a nezbytnost jejich zpracov\u00e1n\u00ed jsou ur\u010deny z\u00e1kladn\u00edm smluvn\u00edm a obchodn\u00edm vztahem.<\/p>\n<p>Pokud je to nezbytn\u00e9 pro pln\u011bn\u00ed na\u0161\u00ed smlouvy nebo to vy\u017eaduje z\u00e1kon, nebo pokud k tomu z\u00e1kazn\u00edk ud\u011blil souhlas, sd\u011blujeme nebo p\u0159ed\u00e1v\u00e1me \u00fadaje z\u00e1kazn\u00edka t\u0159et\u00edm stran\u00e1m nebo z\u00e1stupc\u016fm, nap\u0159. \u00fa\u0159ad\u016fm, soud\u016fm nebo v oblasti IT, kancel\u00e1\u0159sk\u00fdch nebo srovnateln\u00fdch slu\u017eeb, v souladu s profesn\u00edmi p\u0159edpisy.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), Platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed \u00fadaje, faktury, historie plateb), Kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), \u00dadaje o smlouv\u011b (nap\u0159. p\u0159edm\u011bt smlouvy, doba trv\u00e1n\u00ed, kategorie z\u00e1kazn\u00edka).<\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> Z\u00fa\u010dastn\u011bn\u00e9 strany, obchodn\u00ed a smluvn\u00ed partne\u0159i, klienti, z\u00e1kazn\u00edci.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a slu\u017eeb z\u00e1kazn\u00edk\u016fm, kontaktn\u00ed dotazy a komunikace, kancel\u00e1\u0159sk\u00e9 a organiza\u010dn\u00ed postupy, administrativa a zodpov\u00edd\u00e1n\u00ed dotaz\u016f.<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 str. 1 lit. b. GDPR), Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 str. 1 lit. c. GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<h2 id=\"m605\">Prodej p\u0159es online tr\u017ei\u0161t\u011b a platformy<\/h2>\n<p>Na\u0161e slu\u017eby nab\u00edz\u00edme na online platform\u00e1ch provozovan\u00fdch jin\u00fdmi poskytovateli slu\u017eeb. V t\u00e9to souvislosti plat\u00ed krom\u011b na\u0161ich ustanoven\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f tak\u00e9 ustanoven\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch platforem. To se t\u00fdk\u00e1 zejm\u00e9na prov\u00e1d\u011bn\u00ed platebn\u00edho procesu a postup\u016f pou\u017e\u00edvan\u00fdch na platform\u00e1ch pro m\u011b\u0159en\u00ed dosahu a pro marketing zalo\u017een\u00fd na z\u00e1jmu.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), Platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed \u00fadaje, faktury, historie plateb), Kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), \u00dadaje o smlouv\u011b (nap\u0159. p\u0159edm\u011bt smlouvy, doba trv\u00e1n\u00ed, kategorie z\u00e1kazn\u00edka), \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), Meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Posti\u017een\u00e9 osoby:<\/strong> Z\u00e1kazn\u00edci.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed<\/strong>: Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a slu\u017eeb z\u00e1kazn\u00edk\u016fm.<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. b) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<h2 id=\"m326\">Postup platby<\/h2>\n<p>V r\u00e1mci smluvn\u00edch a jin\u00fdch pr\u00e1vn\u00edch vztah\u016f, z d\u016fvodu z\u00e1konn\u00fdch povinnost\u00ed nebo na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f nab\u00edz\u00edme subjekt\u016fm \u00fadaj\u016f efektivn\u00ed a bezpe\u010dn\u00e9 platebn\u00ed mo\u017enosti a krom\u011b bank a \u00fav\u011brov\u00fdch instituc\u00ed vyu\u017e\u00edv\u00e1me i dal\u0161\u00ed poskytovatele slu\u017eeb (d\u00e1le spole\u010dn\u011b jen &#8222;poskytovatel\u00e9 platebn\u00edch slu\u017eeb&#8220;).<\/p>\n<p>\u00dadaje zpracov\u00e1van\u00e9 poskytovateli platebn\u00edch slu\u017eeb zahrnuj\u00ed invent\u00e1rn\u00ed \u00fadaje, jako je jm\u00e9no a adresa, bankovn\u00ed \u00fadaje, jako jsou \u010d\u00edsla \u00fa\u010dt\u016f nebo kreditn\u00edch karet, hesla, TAN a kontroln\u00ed sou\u010dty, a tak\u00e9 informace o smlouv\u011b, celkov\u00e9 \u010d\u00e1stky a informace t\u00fdkaj\u00edc\u00ed se p\u0159\u00edjemce. Tyto informace jsou pot\u0159ebn\u00e9 k prov\u00e1d\u011bn\u00ed transakc\u00ed. Zadan\u00e9 \u00fadaje v\u0161ak zpracov\u00e1vaj\u00ed a ukl\u00e1daj\u00ed pouze poskytovatel\u00e9 platebn\u00edch slu\u017eeb. To znamen\u00e1, \u017ee nedost\u00e1v\u00e1me \u017e\u00e1dn\u00e9 informace t\u00fdkaj\u00edc\u00ed se \u00fa\u010dtu nebo kreditn\u00ed karty, ale pouze informace s potvrzen\u00edm nebo negativn\u00ed informace o platb\u011b. Za ur\u010dit\u00fdch okolnost\u00ed mohou poskytovatel\u00e9 platebn\u00edch slu\u017eeb p\u0159ed\u00e1vat \u00fadaje \u00fav\u011brov\u00fdm agentur\u00e1m. \u00da\u010delem tohoto p\u0159enosu je ov\u011b\u0159en\u00ed toto\u017enosti a \u00fav\u011bruschopnosti. Prostudujte si pros\u00edm v\u0161eobecn\u00e9 podm\u00ednky a informace o ochran\u011b osobn\u00edch \u00fadaj\u016f poskytovatel\u016f platebn\u00edch slu\u017eeb.<\/p>\n<p>Platebn\u00ed transakce podl\u00e9haj\u00ed podm\u00ednk\u00e1m a upozorn\u011bn\u00edm na ochranu \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f platebn\u00edch slu\u017eeb, kter\u00e9 jsou k dispozici na p\u0159\u00edslu\u0161n\u00fdch webov\u00fdch str\u00e1nk\u00e1ch nebo v transak\u010dn\u00edch aplikac\u00edch. Odkazujeme na n\u011b tak\u00e9 v p\u0159\u00edpad\u011b dal\u0161\u00edch informac\u00ed a uplatn\u011bn\u00ed pr\u00e1v na zru\u0161en\u00ed, informace a dal\u0161\u00edch pr\u00e1v subjektu \u00fadaj\u016f.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), Platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed \u00fadaje, faktury, historie plateb), Smluvn\u00ed \u00fadaje (nap\u0159. p\u0159edm\u011bt smlouvy, doba trv\u00e1n\u00ed, kategorie z\u00e1kazn\u00edka), \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), Meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> Z\u00e1kazn\u00edci, z\u00fa\u010dastn\u011bn\u00e9 strany.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed<\/strong>: Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a slu\u017eeb z\u00e1kazn\u00edk\u016fm.<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. b) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>American Express:<\/strong> Platebn\u00ed slu\u017eby; poskytovatel slu\u017eeb: Theodor-Heuss-Allee 112, 60486 Frankfurt nad Mohanem, N\u011bmecko; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.americanexpress.com\/de\" target=\"_blank\" rel=\"noopener\">https:\/\/www.americanexpress.com\/de;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.americanexpress.com\/de\/legal\/online-datenschutzerklarung.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.americanexpress.com\/de\/legal\/online-datenschutzerklarung.html<\/a>.<\/li>\n<li><strong>Mastercard:<\/strong> Platebn\u00ed slu\u017eby; poskytovatel slu\u017eeb: Mastercard Europe SA, Chauss\u00e9e de Tervuren 198A, B-1410 Waterloo, Belgie; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.mastercard.de\/de-de.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.mastercard.de\/de-de.html;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.mastercard.de\/de-de\/datenschutz.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.mastercard.de\/de-de\/datenschutz.html<\/a>.<\/li>\n<li><strong>PayPal:<\/strong> Platebn\u00ed slu\u017eby a \u0159e\u0161en\u00ed (nap\u0159. PayPal, PayPal Plus, Braintree); poskytovatel slu\u017eeb: (Evropa) S.\u00e0 r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.paypal.com\/de\" target=\"_blank\" rel=\"noopener\">https:\/\/www.paypal.com\/de;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.paypal.com\/de\/webapps\/mpp\/ua\/privacy-full\" target=\"_blank\" rel=\"noopener\">https:\/\/www.paypal.com\/de\/webapps\/mpp\/ua\/privacy-full<\/a>.<\/li>\n<li><strong>Visa:<\/strong> Platebn\u00ed slu\u017eby; poskytovatel slu\u017eeb: Visa Europe Services Inc, London Branch, 1 Sheldon Square, London W2 6TT, UK; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.visa.de\" target=\"_blank\" rel=\"noopener\">https:\/\/www.visa.de;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.visa.de\/nutzungsbedingungen\/visa-privacy-center.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.visa.de\/nutzungsbedingungen\/visa-privacy-center.html<\/a>.<\/li>\n<\/ul>\n<h2 id=\"m325\">Posouzen\u00ed \u00fav\u011bruschopnosti<\/h2>\n<p>Pokud prov\u00e1d\u00edme platby p\u0159edem nebo vstupujeme do srovnateln\u00fdch hospod\u00e1\u0159sk\u00fdch rizik (nap\u0159. p\u0159i objedn\u00e1vce na \u00fa\u010det), vyhrazujeme si pr\u00e1vo z\u00edskat od specializovan\u00fdch servisn\u00edch spole\u010dnost\u00ed (\u00fav\u011brov\u00fdch agentur) informace o toto\u017enosti a \u00fav\u011bruschopnosti za \u00fa\u010delem posouzen\u00ed \u00fav\u011brov\u00e9ho rizika na z\u00e1klad\u011b matematicko-statistick\u00fdch postup\u016f, abychom ochr\u00e1nili na\u0161e opr\u00e1vn\u011bn\u00e9 z\u00e1jmy.<\/p>\n<p>Informace z\u00edskan\u00e9 od \u00fav\u011brov\u00fdch agentur o statistick\u00e9 pravd\u011bpodobnosti nespl\u00e1cen\u00ed zpracov\u00e1v\u00e1me v r\u00e1mci p\u0159\u00edslu\u0161n\u00e9ho diskre\u010dn\u00edho rozhodnut\u00ed o vzniku, realizaci a ukon\u010den\u00ed smluvn\u00edho vztahu. Vyhrazujeme si pr\u00e1vo odm\u00edtnout platbu na \u00fa\u010det nebo jinou z\u00e1lohu v p\u0159\u00edpad\u011b negativn\u00edho v\u00fdsledku kontroly \u00fav\u011bruschopnosti.<\/p>\n<p>Rozhodnut\u00ed o tom, zda z\u00e1lohu uhrad\u00edme, se v souladu s \u010dl. 22 GDPR prov\u00e1d\u00ed v\u00fdhradn\u011b na z\u00e1klad\u011b automatizovan\u00e9ho rozhodnut\u00ed v jednotliv\u00fdch p\u0159\u00edpadech, kter\u00e9 n\u00e1\u0161 software prov\u00e1d\u00ed na z\u00e1klad\u011b informac\u00ed poskytnut\u00fdch \u00fav\u011brovou agenturou.<\/p>\n<p>Pokud z\u00edsk\u00e1me v\u00fdslovn\u00fd souhlas smluvn\u00edch partner\u016f, je pr\u00e1vn\u00edm z\u00e1kladem pro vypracov\u00e1n\u00ed \u00fav\u011brov\u00e9 zpr\u00e1vy a p\u0159ed\u00e1n\u00ed \u00fadaj\u016f z\u00e1kazn\u00edka \u00fav\u011brov\u00fdm agentur\u00e1m souhlas. Pokud souhlas nez\u00edsk\u00e1te, jsou \u00fav\u011brov\u00e9 informace poskytov\u00e1ny na z\u00e1klad\u011b na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu na zabezpe\u010den\u00ed na\u0161ich platebn\u00edch n\u00e1rok\u016f.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), Platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed \u00fadaje, faktury, historie plateb), Kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), \u00dadaje o smlouv\u011b (nap\u0159. p\u0159edm\u011bt smlouvy, doba trv\u00e1n\u00ed, kategorie z\u00e1kazn\u00edka).<\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> Z\u00e1kazn\u00edci, z\u00fa\u010dastn\u011bn\u00e9 strany.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed<\/strong>: Posouzen\u00ed \u00fav\u011bruschopnosti a \u00fav\u011brov\u00e9 zp\u016fsobilosti.<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<li><strong>Automatizovan\u00e1 rozhodnut\u00ed v jednotliv\u00fdch p\u0159\u00edpadech:<\/strong> \u00dav\u011brov\u00e9 informace (rozhodnut\u00ed na z\u00e1klad\u011b kontroly \u00fav\u011bruschopnosti).<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Verband der Vereine Creditreform e.V.:<\/strong> \u00dav\u011brov\u00e1 agentura; poskytovatel slu\u017eeb: Verband der Vereine Creditreform e.V., Hellersbergstra\u00dfe 12, D-41460 Neuss, N\u011bmecko; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.creditreform.de\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.creditreform.de\/;<\/a> Ochrana osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.creditreform.de\/datenschutz\" target=\"_blank\" rel=\"noopener\">https:\/\/www.creditreform.de\/datenschutz<\/a>.<\/li>\n<\/ul>\n<h2 id=\"m225\">Poskytov\u00e1n\u00ed online nab\u00eddky a webhostingu<\/h2>\n<p>Za \u00fa\u010delem bezpe\u010dn\u00e9ho a efektivn\u00edho poskytov\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky vyu\u017e\u00edv\u00e1me slu\u017eeb jednoho nebo v\u00edce poskytovatel\u016f webhostingu, z jejich\u017e server\u016f (nebo jimi spravovan\u00fdch server\u016f) lze k online nab\u00eddce p\u0159istupovat. Pro tyto \u00fa\u010dely m\u016f\u017eeme vyu\u017e\u00edvat infrastrukturn\u00ed a platformov\u00e9 slu\u017eby, v\u00fdpo\u010detn\u00ed kapacitu, \u00falo\u017en\u00fd prostor a datab\u00e1zov\u00e9 slu\u017eby, jako\u017e i bezpe\u010dnostn\u00ed slu\u017eby a slu\u017eby technick\u00e9 \u00fadr\u017eby.<\/p>\n<p>\u00dadaje zpracov\u00e1van\u00e9 v r\u00e1mci poskytov\u00e1n\u00ed hostingov\u00e9 slu\u017eby mohou zahrnovat ve\u0161ker\u00e9 informace t\u00fdkaj\u00edc\u00ed se u\u017eivatel\u016f na\u0161\u00ed online slu\u017eby, kter\u00e9 vznikaj\u00ed p\u0159i jej\u00edm pou\u017e\u00edv\u00e1n\u00ed a komunikaci. Pravideln\u011b se jedn\u00e1 o IP adresu, kter\u00e1 je nezbytn\u00e1 k tomu, abychom mohli prohl\u00ed\u017ee\u010d\u016fm doru\u010dit obsah online nab\u00eddek, a o v\u0161echny vstupy proveden\u00e9 v r\u00e1mci na\u0161\u00ed online nab\u00eddky nebo z webov\u00fdch str\u00e1nek.<\/p>\n<p><strong>Odes\u00edl\u00e1n\u00ed a hosting e-mail\u016f<\/strong>: Webhostingov\u00e9 slu\u017eby, kter\u00e9 vyu\u017e\u00edv\u00e1me, zahrnuj\u00ed tak\u00e9 odes\u00edl\u00e1n\u00ed, p\u0159\u00edjem a ukl\u00e1d\u00e1n\u00ed e-mail\u016f. Pro tyto \u00fa\u010dely jsou zpracov\u00e1v\u00e1ny adresy p\u0159\u00edjemc\u016f a odes\u00edlatel\u016f, jako\u017e i dal\u0161\u00ed informace t\u00fdkaj\u00edc\u00ed se odes\u00edl\u00e1n\u00ed e-mail\u016f (nap\u0159. z\u00fa\u010dastn\u011bn\u00ed poskytovatel\u00e9) a obsah p\u0159\u00edslu\u0161n\u00fdch e-mail\u016f. V\u00fd\u0161e uveden\u00e9 \u00fadaje mohou b\u00fdt zpracov\u00e1v\u00e1ny tak\u00e9 za \u00fa\u010delem rozpozn\u00e1n\u00ed SPAMu. Upozor\u0148ujeme, \u017ee e-maily na internetu se zpravidla nepos\u00edlaj\u00ed v za\u0161ifrovan\u00e9 podob\u011b. E-maily jsou zpravidla \u0161ifrov\u00e1ny p\u0159i p\u0159enosu, nikoli v\u0161ak na serverech, ze kter\u00fdch jsou odes\u00edl\u00e1ny a p\u0159ij\u00edm\u00e1ny (pokud nen\u00ed pou\u017eita metoda \u0161ifrov\u00e1n\u00ed end-to-end). Nem\u016f\u017eeme proto p\u0159evz\u00edt \u017e\u00e1dnou odpov\u011bdnost za p\u0159enosovou cestu e-mail\u016f mezi odes\u00edlatelem a p\u0159ijet\u00edm na na\u0161em serveru.<\/p>\n<p><strong>Shroma\u017e\u010fov\u00e1n\u00ed p\u0159\u00edstupov\u00fdch \u00fadaj\u016f a protokolov\u00fdch soubor\u016f<\/strong>: My sami (nebo n\u00e1\u0161 poskytovatel webhostingu) shroma\u017e\u010fujeme \u00fadaje o ka\u017ed\u00e9m p\u0159\u00edstupu na server (tzv. protokolov\u00e9 soubory serveru). Soubory protokolu serveru mohou obsahovat adresu a n\u00e1zev nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nek a soubor\u016f, datum a \u010das p\u0159\u00edstupu, p\u0159enesen\u00e9 objemy dat, ozn\u00e1men\u00ed o \u00fasp\u011b\u0161n\u00e9m p\u0159\u00edstupu, typ a verzi prohl\u00ed\u017ee\u010de, opera\u010dn\u00ed syst\u00e9m u\u017eivatele, URL odkazu (d\u0159\u00edve nav\u0161t\u00edven\u00e1 str\u00e1nka) a zpravidla IP adresy a poskytovatele, kter\u00fd \u017e\u00e1dost podal.<\/p>\n<p>Soubory protokol\u016f server\u016f mohou b\u00fdt pou\u017eity pro bezpe\u010dnostn\u00ed \u00fa\u010dely, nap\u0159. aby se zabr\u00e1nilo p\u0159et\u00ed\u017een\u00ed server\u016f (zejm\u00e9na v p\u0159\u00edpad\u011b zneu\u017eit\u00ed, tzv. \u00fatok\u016f DDoS) a aby se zajistilo vyu\u017eit\u00ed server\u016f a jejich stabilita.<\/p>\n<p><strong>S\u00ed\u0165 pro<\/strong> doru\u010dov\u00e1n\u00ed obsahu: Pou\u017e\u00edv\u00e1me s\u00ed\u0165 pro doru\u010dov\u00e1n\u00ed obsahu (CDN). CDN je slu\u017eba, s jej\u00ed\u017e pomoc\u00ed lze obsah online nab\u00eddky, zejm\u00e9na velk\u00e9 medi\u00e1ln\u00ed soubory, jako je grafika nebo programov\u00e9 skripty, doru\u010dit rychleji a bezpe\u010dn\u011bji pomoc\u00ed region\u00e1ln\u011b rozm\u00edst\u011bn\u00fdch server\u016f p\u0159ipojen\u00fdch p\u0159es internet.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o obsahu (nap\u0159. \u00fadaje v online formul\u00e1\u0159\u00edch), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Subjekty \u00fadaj\u016f:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Poskytov\u00e1n\u00ed na\u0161ich online slu\u017eeb a u\u017eivatelsk\u00e9 p\u0159\u00edv\u011btivosti, s\u00ed\u0165 pro doru\u010dov\u00e1n\u00ed obsahu (CDN).<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<h2 id=\"m104\">Blogy a publika\u010dn\u00ed m\u00e9dia<\/h2>\n<p>Pou\u017e\u00edv\u00e1me blogy nebo srovnateln\u00e9 prost\u0159edky online komunikace a publikov\u00e1n\u00ed (d\u00e1le jen &#8222;publika\u010dn\u00ed m\u00e9dium&#8220;). \u00dadaje \u010dten\u00e1\u0159\u016f budou zpracov\u00e1v\u00e1ny pouze pro \u00fa\u010dely publika\u010dn\u00edho m\u00e9dia v rozsahu nezbytn\u00e9m pro jeho prezentaci a komunikaci mezi autory a \u010dten\u00e1\u0159i nebo z bezpe\u010dnostn\u00edch d\u016fvod\u016f. Krom\u011b toho odkazujeme na informace o zpracov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161eho publika\u010dn\u00edho m\u00e9dia v kontextu tohoto ozn\u00e1men\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f.<\/p>\n<p><strong>Koment\u00e1\u0159e a p\u0159\u00edsp\u011bvky<\/strong>: Pokud u\u017eivatel\u00e9 zanech\u00e1vaj\u00ed koment\u00e1\u0159e nebo jin\u00e9 p\u0159\u00edsp\u011bvky, mohou b\u00fdt jejich IP adresy ulo\u017eeny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f. Je to z d\u016fvodu na\u0161\u00ed bezpe\u010dnosti pro p\u0159\u00edpad, \u017ee by n\u011bkdo v koment\u00e1\u0159\u00edch a p\u0159\u00edsp\u011bvc\u00edch zanechal nez\u00e1konn\u00fd obsah (ur\u00e1\u017eky, zak\u00e1zan\u00e1 politick\u00e1 propaganda atd.). V takov\u00e9m p\u0159\u00edpad\u011b m\u016f\u017eeme b\u00fdt za koment\u00e1\u0159 nebo p\u0159\u00edsp\u011bvek sami st\u00edh\u00e1ni, a proto n\u00e1s zaj\u00edm\u00e1 toto\u017enost autora.<\/p>\n<p>D\u00e1le si vyhrazujeme pr\u00e1vo zpracov\u00e1vat \u00fadaje u\u017eivatel\u016f za \u00fa\u010delem detekce spamu na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f.<\/p>\n<p>Na stejn\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b si vyhrazujeme pr\u00e1vo ukl\u00e1dat IP adresy u\u017eivatel\u016f po dobu trv\u00e1n\u00ed pr\u016fzkum\u016f a pou\u017e\u00edvat soubory cookie, abychom zabr\u00e1nili v\u00edcen\u00e1sobn\u00e9mu hlasov\u00e1n\u00ed.<\/p>\n<p>Osobn\u00ed \u00fadaje poskytnut\u00e9 v r\u00e1mci koment\u00e1\u0159\u016f a p\u0159\u00edsp\u011bvk\u016f, ve\u0161ker\u00e9 kontaktn\u00ed informace a informace o webov\u00fdch str\u00e1nk\u00e1ch, jako\u017e i informace o obsahu budou trvale ulo\u017eeny, dokud u\u017eivatel nevznese n\u00e1mitku.<\/p>\n<p><strong>Z\u00edsk\u00e1v\u00e1n\u00ed emotikon\u016f a smajl\u00edk\u016f WordPress<\/strong>: Grafick\u00e9 emotikony (nebo smajl\u00edky), tj. mal\u00e9 grafick\u00e9 soubory, kter\u00e9 vyjad\u0159uj\u00ed pocity, se pou\u017e\u00edvaj\u00ed v r\u00e1mci na\u0161eho blogu WordPress za \u00fa\u010delem efektivn\u00ed integrace prvk\u016f obsahu z\u00edskan\u00fdch z extern\u00edch server\u016f. Poskytovatel\u00e9 server\u016f shroma\u017e\u010fuj\u00ed IP adresy u\u017eivatel\u016f. To je nutn\u00e9 k tomu, aby mohly b\u00fdt soubory emoji p\u0159eneseny do prohl\u00ed\u017ee\u010de u\u017eivatele.<\/p>\n<p><strong>Antispamov\u00e1 kontrola Akismet<\/strong>: Slu\u017ebu &#8222;Akismet&#8220; pou\u017e\u00edv\u00e1me na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f. Pomoc\u00ed Akismetu jsou koment\u00e1\u0159e od skute\u010dn\u00fdch lid\u00ed odli\u0161eny od koment\u00e1\u0159\u016f spamov\u00fdch. Za t\u00edmto \u00fa\u010delem jsou v\u0161echny koment\u00e1\u0159e odes\u00edl\u00e1ny na server v USA, kde jsou analyzov\u00e1ny a ulo\u017eeny po dobu \u010dty\u0159 dn\u016f pro \u00fa\u010dely porovn\u00e1n\u00ed. Pokud byl koment\u00e1\u0159 klasifikov\u00e1n jako spam, budou \u00fadaje ulo\u017eeny i po uplynut\u00ed t\u00e9to doby. Tyto informace zahrnuj\u00ed zadan\u00e9 jm\u00e9no, e-mailovou adresu, IP adresu, obsah koment\u00e1\u0159e, odkaz, \u00fadaje o pou\u017eit\u00e9m prohl\u00ed\u017ee\u010di a po\u010d\u00edta\u010dov\u00e9m syst\u00e9mu a \u010das zad\u00e1n\u00ed.<\/p>\n<p>U\u017eivatel\u00e9 mohou pou\u017e\u00edvat pseudonymy nebo neuv\u00e1d\u011bt sv\u00e9 jm\u00e9no \u010di e-mailovou adresu. P\u0159enosu dat m\u016f\u017eete zcela zabr\u00e1nit t\u00edm, \u017ee nebudete pou\u017e\u00edvat n\u00e1\u0161 syst\u00e9m koment\u00e1\u0159\u016f. To by byla \u0161koda, ale bohu\u017eel nevid\u00edme \u017e\u00e1dn\u00e9 alternativy, kter\u00e9 by fungovaly stejn\u011b efektivn\u011b.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), Kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), \u00dadaje o obsahu (nap\u0159. polo\u017eky v online formul\u00e1\u0159\u00edch), \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), Meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy), \u00dadaje o smlouv\u011b (nap\u0159. p\u0159edm\u011bt smlouvy, doba trv\u00e1n\u00ed, kategorie z\u00e1kazn\u00edka).<\/li>\n<li><strong>Subjekty \u00fadaj\u016f:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a z\u00e1kaznick\u00e9 podpory, Zp\u011btn\u00e1 vazba (nap\u0159. sb\u011br zp\u011btn\u00e9 vazby prost\u0159ednictv\u00edm online formul\u00e1\u0159e), Bezpe\u010dnostn\u00ed opat\u0159en\u00ed, Spr\u00e1va a zodpov\u00edd\u00e1n\u00ed dotaz\u016f.<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. b) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Z\u00edsk\u00e1n\u00ed emotikon\u016f a smajl\u00edk\u016f WordPress:<\/strong> Z\u00edsk\u00e1n\u00ed emotikon\u016f a smajl\u00edk\u016f WordPress; Poskytovatel slu\u017eby: Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/automattic.com\" target=\"_blank\" rel=\"noopener\">https:\/\/automattic.com;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/automattic.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/automattic.com\/privacy.<\/a><\/li>\n<li><strong>Akismet Anti-Spam Check:<\/strong> Akismet Anti-Spam Check; Poskytovatel slu\u017eby: Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/automattic.com\" target=\"_blank\" rel=\"noopener\">https:\/\/automattic.com;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/automattic.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/automattic.com\/privacy.<\/a><\/li>\n<\/ul>\n<h2 id=\"m182\">Spr\u00e1va kontakt\u016f a dotaz\u016f<\/h2>\n<p>P\u0159i kontaktu s n\u00e1mi (nap\u0159. prost\u0159ednictv\u00edm kontaktn\u00edho formul\u00e1\u0159e, e-mailu, telefonu nebo soci\u00e1ln\u00edch m\u00e9di\u00ed) a v r\u00e1mci st\u00e1vaj\u00edc\u00edch u\u017eivatelsk\u00fdch a obchodn\u00edch vztah\u016f jsou \u00fadaje tazatel\u016f zpracov\u00e1v\u00e1ny v rozsahu nezbytn\u00e9m pro zodpov\u011bzen\u00ed kontaktn\u00edch dotaz\u016f a p\u0159\u00edpadn\u00fdch po\u017eadovan\u00fdch opat\u0159en\u00ed.<\/p>\n<p>Reakce na kontaktn\u00ed dotazy a spr\u00e1va kontaktn\u00edch \u00fadaj\u016f a \u00fadaj\u016f o dotazech v r\u00e1mci smluvn\u00edch nebo p\u0159edsmluvn\u00edch vztah\u016f je prov\u00e1d\u011bna za \u00fa\u010delem pln\u011bn\u00ed na\u0161ich smluvn\u00edch povinnost\u00ed nebo za \u00fa\u010delem odpov\u011bdi na (p\u0159ed)smluvn\u00ed dotazy a jinak na z\u00e1klad\u011b opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f p\u0159i odpov\u00edd\u00e1n\u00ed na dotazy a udr\u017eov\u00e1n\u00ed u\u017eivatelsk\u00fdch nebo obchodn\u00edch vztah\u016f.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), Kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), Obsahov\u00e9 \u00fadaje (nap\u0159. polo\u017eky v online formul\u00e1\u0159\u00edch).<\/li>\n<li><strong>Posti\u017een\u00e9 osoby:<\/strong> Komunika\u010dn\u00ed partner.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed<\/strong>: kontaktn\u00ed dotazy a komunikace.<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. b) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<h2 id=\"m391\">Komunikace p\u0159es Messenger<\/h2>\n<p>Ke komunikaci pou\u017e\u00edv\u00e1me messengery, a proto v\u00e1s \u017e\u00e1d\u00e1me, abyste se \u0159\u00eddili n\u00e1sleduj\u00edc\u00edmi informacemi o funk\u010dnosti messenger\u016f, o \u0161ifrov\u00e1n\u00ed, o pou\u017e\u00edv\u00e1n\u00ed komunika\u010dn\u00edch metadat a o mo\u017enostech n\u00e1mitek.<\/p>\n<p>M\u016f\u017eete se na n\u00e1s obr\u00e1tit i jin\u00fdm zp\u016fsobem, nap\u0159. telefonicky nebo e-mailem. Pou\u017eijte pros\u00edm kontaktn\u00ed mo\u017enosti, kter\u00e9 v\u00e1m byly poskytnuty, nebo kontaktn\u00ed mo\u017enosti uveden\u00e9 v na\u0161\u00ed online nab\u00eddce.<\/p>\n<p>V p\u0159\u00edpad\u011b end-to-end \u0161ifrov\u00e1n\u00ed obsahu (tj. obsahu va\u0161\u00ed zpr\u00e1vy a p\u0159\u00edloh) bychom r\u00e1di zd\u016fraznili, \u017ee obsah komunikace (tj. obsah zpr\u00e1vy a p\u0159ilo\u017een\u00fdch obr\u00e1zk\u016f) je \u0161ifrov\u00e1n od konce do konce. To znamen\u00e1, \u017ee obsah zpr\u00e1v nelze zobrazit, a to ani samotn\u00fdm poskytovatel\u016fm slu\u017eeb messenger. V\u017edy byste m\u011bli pou\u017e\u00edvat aktu\u00e1ln\u00ed verzi aplikace Messenger se zapnut\u00fdm \u0161ifrov\u00e1n\u00edm, aby byl obsah zpr\u00e1vy za\u0161ifrov\u00e1n.<\/p>\n<p>R\u00e1di bychom v\u0161ak na\u0161e komunika\u010dn\u00ed partnery upozornili, \u017ee poskytovatel\u00e9 messenger\u016f sice nemohou zobrazit obsah, ale mohou zjistit, \u017ee a kdy s n\u00e1mi komunika\u010dn\u00ed partne\u0159i komunikuj\u00ed, a \u017ee se zpracov\u00e1vaj\u00ed tak\u00e9 technick\u00e9 informace o za\u0159\u00edzen\u00ed, kter\u00e9 komunika\u010dn\u00ed partne\u0159i pou\u017e\u00edvaj\u00ed, a v z\u00e1vislosti na nastaven\u00ed jejich za\u0159\u00edzen\u00ed tak\u00e9 informace o poloze (tzv. metadata).<\/p>\n<p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm: <\/strong> Pokud komunika\u010dn\u00ed partnery p\u0159ed komunikac\u00ed prost\u0159ednictv\u00edm Messengeru po\u017e\u00e1d\u00e1me o souhlas, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed jejich \u00fadaj\u016f jejich souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b, pokud v\u00e1s o souhlas nepo\u017e\u00e1d\u00e1me a kontaktujete n\u00e1s nap\u0159\u00edklad z vlastn\u00ed iniciativy, pou\u017e\u00edv\u00e1me Messenger ve vztahu k na\u0161im smluvn\u00edm partner\u016fm a v souvislosti se zah\u00e1jen\u00edm smluvn\u00edho vztahu jako smluvn\u00ed opat\u0159en\u00ed a v p\u0159\u00edpad\u011b dal\u0161\u00edch zainteresovan\u00fdch stran a komunika\u010dn\u00edch partner\u016f na z\u00e1klad\u011b na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu na rychl\u00e9 a efektivn\u00ed komunikaci a pln\u011bn\u00ed pot\u0159eb na\u0161ich komunika\u010dn\u00edch partner\u016f p\u0159i komunikaci prost\u0159ednictv\u00edm Messengeru. D\u00e1le bychom r\u00e1di upozornili, \u017ee kontaktn\u00ed \u00fadaje, kter\u00e9 n\u00e1m byly poskytnuty, nep\u0159ed\u00e1v\u00e1me messenger\u016fm poprv\u00e9 bez va\u0161eho souhlasu.<\/p>\n<p><strong>Odvol\u00e1n\u00ed, n\u00e1mitka a vymaz\u00e1n\u00ed<\/strong>: Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat a kdykoli vzn\u00e9st n\u00e1mitku proti komunikaci s n\u00e1mi prost\u0159ednictv\u00edm Messengeru. V p\u0159\u00edpad\u011b komunikace prost\u0159ednictv\u00edm Messengeru ma\u017eeme zpr\u00e1vy v souladu s na\u0161imi obecn\u00fdmi pokyny pro maz\u00e1n\u00ed (tj. nap\u0159\u00edklad, jak je pops\u00e1no v\u00fd\u0161e, po ukon\u010den\u00ed smluvn\u00edch vztah\u016f, v souvislosti s po\u017eadavky na archivaci atd.) a jinak, jakmile m\u016f\u017eeme p\u0159edpokl\u00e1dat, \u017ee jsme odpov\u011bd\u011bli na v\u0161echny informace od komunika\u010dn\u00edch partner\u016f, pokud nelze o\u010dek\u00e1vat \u017e\u00e1dn\u00fd odkaz na p\u0159edchoz\u00ed konverzaci a maz\u00e1n\u00ed nen\u00ed v rozporu se z\u00e1konn\u00fdmi povinnostmi uchov\u00e1v\u00e1n\u00ed.<\/p>\n<p><strong>V\u00fdhrada odkazu na jin\u00e9 komunika\u010dn\u00ed kan\u00e1ly<\/strong>: Na z\u00e1v\u011br bychom r\u00e1di upozornili, \u017ee z d\u016fvodu va\u0161\u00ed bezpe\u010dnosti si vyhrazujeme pr\u00e1vo neodpov\u00eddat na dotazy prost\u0159ednictv\u00edm slu\u017eby Messenger. To plat\u00ed nap\u0159\u00edklad v p\u0159\u00edpad\u011b, \u017ee intern\u00ed smluvn\u00ed \u00fadaje vy\u017eaduj\u00ed zvl\u00e1\u0161tn\u00ed d\u016fv\u011brnost nebo odpov\u011b\u010f prost\u0159ednictv\u00edm Messengeru nespl\u0148uje form\u00e1ln\u00ed po\u017eadavky. V takov\u00fdch p\u0159\u00edpadech v\u00e1s odk\u00e1\u017eeme na vhodn\u011bj\u0161\u00ed komunika\u010dn\u00ed kan\u00e1ly.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> Kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), Meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy), \u00dadaje o obsahu (nap\u0159. polo\u017eky v online formul\u00e1\u0159\u00edch).<\/li>\n<li><strong>Posti\u017een\u00e9 osoby:<\/strong> Komunika\u010dn\u00ed partner.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> kontaktn\u00ed dotazy a komunikace, p\u0159\u00edm\u00fd marketing (nap\u0159. e-mailem nebo po\u0161tou).<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Microsoft Teams:<\/strong> Microsoft Teams &#8211; Messenger; poskytovatel slu\u017eby: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/products.office.com\" target=\"_blank\" rel=\"noopener\">https:\/\/products.office.com;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/privacy.microsoft.com\/de-de\/privacystatement\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.microsoft.com\/de-de\/privacystatement,<\/a> bezpe\u010dnostn\u00ed informace: <a href=\"https:\/\/www.microsoft.com\/de-de\/trustcenter\" target=\"_blank\" rel=\"noopener\">https:\/\/www.microsoft.com\/de-de\/trustcenter;<\/a> standardn\u00ed smluvn\u00ed dolo\u017eky (zaji\u0161t\u011bn\u00ed \u00farovn\u011b ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed \u00fadaj\u016f ve t\u0159et\u00edch zem\u00edch): <a href=\"https:\/\/www.microsoft.com\/licensing\/docs\/view\/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA\" target=\"_blank\" rel=\"noopener\">https:\/\/www.microsoft.com\/licensing\/docs\/view\/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA<\/a>.<\/li>\n<li><strong>WhatsApp:<\/strong> WhatsApp Messenger s koncov\u00fdm \u0161ifrov\u00e1n\u00edm; poskytovatel slu\u017eeb: WhatsApp Ireland Limited, 4 Grand Canal Quay, Dublin 2, D02 KH28, Irsko; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.whatsapp.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.whatsapp.com\/;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.whatsapp.com\/legal\" target=\"_blank\" rel=\"noopener\">https:\/\/www.whatsapp.com\/legal.<\/a><\/li>\n<\/ul>\n<h2 id=\"m210\">Postup pod\u00e1v\u00e1n\u00ed \u017e\u00e1dost\u00ed<\/h2>\n<p>V r\u00e1mci postupu pod\u00e1v\u00e1n\u00ed p\u0159ihl\u00e1\u0161ek je nutn\u00e9, aby n\u00e1m uchaze\u010di poskytli \u00fadaje nezbytn\u00e9 pro jejich posouzen\u00ed a v\u00fdb\u011br. Po\u017eadovan\u00e9 informace naleznete v popisu pr\u00e1ce nebo v p\u0159\u00edpad\u011b online formul\u00e1\u0159\u016f v podrobnostech, kter\u00e9 jsou zde uvedeny.<\/p>\n<p>Po\u017eadovan\u00e9 informace v z\u00e1sad\u011b zahrnuj\u00ed osobn\u00ed \u00fadaje, jako je jm\u00e9no, adresa, kontaktn\u00ed \u00fadaje a doklady o kvalifikaci po\u017eadovan\u00e9 pro danou pozici. Na po\u017e\u00e1d\u00e1n\u00ed v\u00e1m r\u00e1di poskytneme dal\u0161\u00ed informace.<\/p>\n<p>Pokud je to mo\u017en\u00e9, mohou n\u00e1m \u017eadatel\u00e9 zaslat sv\u00e9 \u017e\u00e1dosti prost\u0159ednictv\u00edm online formul\u00e1\u0159e. \u00dadaje jsou n\u00e1m p\u0159ed\u00e1v\u00e1ny v za\u0161ifrovan\u00e9 podob\u011b v souladu s nejmodern\u011bj\u0161\u00edmi technologiemi. Uchaze\u010di n\u00e1m mohou sv\u00e9 \u017e\u00e1dosti zas\u00edlat tak\u00e9 e-mailem. Upozor\u0148ujeme v\u0161ak, \u017ee e-maily se na internetu zpravidla nepos\u00edlaj\u00ed v za\u0161ifrovan\u00e9 podob\u011b. E-maily jsou zpravidla \u0161ifrov\u00e1ny p\u0159i p\u0159enosu, nikoli v\u0161ak na serverech, ze kter\u00fdch jsou odes\u00edl\u00e1ny a p\u0159ij\u00edm\u00e1ny. Nem\u016f\u017eeme proto p\u0159evz\u00edt \u017e\u00e1dnou odpov\u011bdnost za p\u0159enosovou cestu aplikace mezi odes\u00edlatelem a p\u0159\u00edjmem na na\u0161em serveru.<\/p>\n<p>Pro \u00fa\u010dely vyhled\u00e1v\u00e1n\u00ed uchaze\u010d\u016f, pod\u00e1v\u00e1n\u00ed \u017e\u00e1dost\u00ed a v\u00fdb\u011bru uchaze\u010d\u016f m\u016f\u017eeme v souladu se z\u00e1konn\u00fdmi po\u017eadavky pou\u017e\u00edvat software pro spr\u00e1vu uchaze\u010d\u016f nebo n\u00e1borov\u00fd software a platformy a slu\u017eby t\u0159et\u00edch stran.<\/p>\n<p>Uchaze\u010di n\u00e1s mohou kontaktovat ohledn\u011b zp\u016fsobu pod\u00e1n\u00ed \u017e\u00e1dosti nebo n\u00e1m ji zaslat po\u0161tou.<\/p>\n<p><strong>Zpracov\u00e1n\u00ed zvl\u00e1\u0161tn\u00edch kategori\u00ed \u00fadaj\u016f<\/strong>: Pokud jsou zvl\u00e1\u0161tn\u00ed kategorie osobn\u00edch \u00fadaj\u016f ve smyslu \u010dl. 9 odst. 1 GDPR (nap\u0159. \u00fadaje o zdravotn\u00edm stavu, jako je stav t\u011b\u017ece zdravotn\u011b posti\u017een\u00e9ho nebo etnick\u00fd p\u016fvod) jsou od \u017eadatel\u016f vy\u017eadov\u00e1ny proto, aby spr\u00e1vce nebo subjekt \u00fadaj\u016f mohl uplatnit sv\u00e1 pr\u00e1va vypl\u00fdvaj\u00edc\u00ed z pracovn\u011bpr\u00e1vn\u00edch p\u0159edpis\u016f a p\u0159edpis\u016f o soci\u00e1ln\u00edm zabezpe\u010den\u00ed a soci\u00e1ln\u00ed ochran\u011b a plnit sv\u00e9 povinnosti v t\u00e9to oblasti, je jejich zpracov\u00e1n\u00ed prov\u00e1d\u011bno v souladu s \u010dl. 9 odst. 1 GDPR. 2 lit. b. GDPR, v p\u0159\u00edpad\u011b ochrany \u017eivotn\u011b d\u016fle\u017eit\u00fdch z\u00e1jm\u016f \u017eadatel\u016f nebo jin\u00fdch osob podle \u010dl. \u010cl. 9 odst. 2 lit. c. GDPR nebo pro \u00fa\u010dely preventivn\u00ed zdravotn\u00ed p\u00e9\u010de nebo pracovn\u00edho l\u00e9ka\u0159stv\u00ed, pro posouzen\u00ed zdravotn\u00ed zp\u016fsobilosti zam\u011bstnance k pr\u00e1ci, pro l\u00e9ka\u0159skou diagnostiku, pro poskytov\u00e1n\u00ed zdravotn\u00ed nebo soci\u00e1ln\u00ed p\u00e9\u010de nebo l\u00e9\u010dby nebo pro \u0159\u00edzen\u00ed syst\u00e9m\u016f a slu\u017eeb zdravotn\u00ed nebo soci\u00e1ln\u00ed p\u00e9\u010de podle \u010dl. 6 odst. 1 p\u00edsm. a) GDPR. \u010cl. 9 odst. 2 lit. h. GDPR. V p\u0159\u00edpad\u011b sd\u011blov\u00e1n\u00ed zvl\u00e1\u0161tn\u00edch kategori\u00ed \u00fadaj\u016f na z\u00e1klad\u011b dobrovoln\u00e9ho souhlasu je jejich zpracov\u00e1n\u00ed prov\u00e1d\u011bno na z\u00e1klad\u011b \u010dl. 9 odst. 2 lit. a. GDPR.<\/p>\n<p><strong>Vymaz\u00e1n\u00ed dat:<\/strong> \u00dadaje poskytnut\u00e9 uchaze\u010di m\u016f\u017eeme v p\u0159\u00edpad\u011b \u00fasp\u011b\u0161n\u00e9 \u017e\u00e1dosti d\u00e1le zpracov\u00e1vat pro \u00fa\u010dely pracovn\u00edho pom\u011bru. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b, pokud \u017e\u00e1dost o pracovn\u00ed nab\u00eddku nebude \u00fasp\u011b\u0161n\u00e1, budou \u00fadaje uchaze\u010de vymaz\u00e1ny. \u00dadaje \u017eadatel\u016f budou vymaz\u00e1ny tak\u00e9 v p\u0159\u00edpad\u011b sta\u017een\u00ed \u017e\u00e1dosti, na co\u017e maj\u00ed \u017eadatel\u00e9 pr\u00e1vo kdykoli. S v\u00fdhradou opr\u00e1vn\u011bn\u00e9ho odvol\u00e1n\u00ed ze strany \u017eadatele bude v\u00fdmaz proveden nejpozd\u011bji po uplynut\u00ed \u0161esti m\u011bs\u00edc\u016f, abychom mohli zodpov\u011bd\u011bt p\u0159\u00edpadn\u00e9 n\u00e1sledn\u00e9 dotazy t\u00fdkaj\u00edc\u00ed se \u017e\u00e1dosti a splnit na\u0161e povinnosti poskytnout d\u016fkazy podle na\u0159\u00edzen\u00ed o rovn\u00e9m zach\u00e1zen\u00ed se \u017eadateli. Faktury za ve\u0161ker\u00e9 n\u00e1hrady cestovn\u00edch v\u00fddaj\u016f jsou archivov\u00e1ny v souladu s da\u0148ov\u00fdmi p\u0159edpisy.<\/p>\n<p>Za\u0159azen\u00ed <strong>do skupiny uchaze\u010d\u016f<\/strong>: Za\u0159azen\u00ed do skupiny uchaze\u010d\u016f, pokud je nab\u00eddnuto, je zalo\u017eeno na souhlasu. Uchaze\u010di jsou informov\u00e1ni, \u017ee jejich souhlas se za\u0159azen\u00edm do seznamu talent\u016f je dobrovoln\u00fd, nem\u00e1 \u017e\u00e1dn\u00fd vliv na prob\u00edhaj\u00edc\u00ed proces pod\u00e1v\u00e1n\u00ed \u017e\u00e1dost\u00ed a \u017ee sv\u016fj souhlas mohou kdykoli v budoucnu odvolat.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> \u00dadaje o \u017eadateli (nap\u0159. osobn\u00ed \u00fadaje, po\u0161tovn\u00ed a kontaktn\u00ed adresy, dokumenty n\u00e1le\u017eej\u00edc\u00ed k \u017e\u00e1dosti a informace v nich obsa\u017een\u00e9, jako je motiva\u010dn\u00ed dopis, \u017eivotopis, osv\u011bd\u010den\u00ed a dal\u0161\u00ed osobn\u00ed nebo kvalifika\u010dn\u00ed \u00fadaje, kter\u00e9 \u017eadatel\u00e9 poskytli s ohledem na konkr\u00e9tn\u00ed pozici nebo dobrovoln\u011b).<\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> \u017dadatel\u00e9.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> \u0158\u00edzen\u00ed o \u017e\u00e1dosti (od\u016fvodn\u011bn\u00ed a p\u0159\u00edpadn\u00e1 n\u00e1sledn\u00e1 realizace a p\u0159\u00edpadn\u00e9 n\u00e1sledn\u00e9 ukon\u010den\u00ed pracovn\u00edho pom\u011bru).<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> \u0158\u00edzen\u00ed o \u017e\u00e1dosti jako p\u0159edsmluvn\u00ed nebo smluvn\u00ed vztah (\u010dl. 9 odst. 2 p\u00edsm. b GDPR).<\/li>\n<\/ul>\n<h2 id=\"m29\">Cloudov\u00e9 slu\u017eby<\/h2>\n<p>Pou\u017e\u00edv\u00e1me softwarov\u00e9 slu\u017eby dostupn\u00e9 p\u0159es internet a provozovan\u00e9 na serverech jejich poskytovatel\u016f (tzv. &#8222;cloudov\u00e9 slu\u017eby&#8220;, ozna\u010dovan\u00e9 tak\u00e9 jako &#8222;software jako slu\u017eba&#8220;) pro n\u00e1sleduj\u00edc\u00ed \u00fa\u010dely: ukl\u00e1d\u00e1n\u00ed a spr\u00e1va dokument\u016f, spr\u00e1va kalend\u00e1\u0159e, zas\u00edl\u00e1n\u00ed e-mail\u016f, tabulek a prezentac\u00ed, v\u00fdm\u011bna dokument\u016f, obsahu a informac\u00ed s konkr\u00e9tn\u00edmi p\u0159\u00edjemci nebo zve\u0159ej\u0148ov\u00e1n\u00ed webov\u00fdch str\u00e1nek, formul\u00e1\u0159\u016f \u010di jin\u00e9ho obsahu a informac\u00ed, jako\u017e i chat a \u00fa\u010dast na audio a videokonferenc\u00edch.<\/p>\n<p>V t\u00e9to souvislosti mohou b\u00fdt osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1ny a ukl\u00e1d\u00e1ny na serverech poskytovatel\u016f, pokud jsou sou\u010d\u00e1st\u00ed komunika\u010dn\u00edch proces\u016f s n\u00e1mi nebo jsou n\u00e1mi jinak zpracov\u00e1v\u00e1ny, jak je uvedeno v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f. Tyto \u00fadaje mohou zahrnovat zejm\u00e9na kmenov\u00e9 \u00fadaje a kontaktn\u00ed \u00fadaje u\u017eivatel\u016f, \u00fadaje o transakc\u00edch, smlouv\u00e1ch, jin\u00fdch procesech a jejich obsahu. Poskytovatel\u00e9 cloudov\u00fdch slu\u017eeb tak\u00e9 zpracov\u00e1vaj\u00ed \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed a metadata, kter\u00e1 pou\u017e\u00edvaj\u00ed pro \u00fa\u010dely zabezpe\u010den\u00ed a optimalizace slu\u017eeb.<\/p>\n<p>Pokud vyu\u017e\u00edv\u00e1me cloudov\u00e9 slu\u017eby k poskytov\u00e1n\u00ed formul\u00e1\u0159\u016f nebo jin\u00fdch dokument\u016f a obsahu jin\u00fdm u\u017eivatel\u016fm nebo ve\u0159ejn\u011b p\u0159\u00edstupn\u00fdm webov\u00fdm str\u00e1nk\u00e1m, mohou poskytovatel\u00e9 ukl\u00e1dat soubory cookie do za\u0159\u00edzen\u00ed u\u017eivatel\u016f za \u00fa\u010delem anal\u00fdzy webu nebo zapamatov\u00e1n\u00ed u\u017eivatelsk\u00fdch nastaven\u00ed (nap\u0159. v p\u0159\u00edpad\u011b ovl\u00e1d\u00e1n\u00ed m\u00e9di\u00ed).<\/p>\n<p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> Pokud \u017e\u00e1d\u00e1me o souhlas s pou\u017e\u00edv\u00e1n\u00edm cloudov\u00fdch slu\u017eeb, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed souhlas. Krom\u011b toho m\u016f\u017ee b\u00fdt jejich pou\u017e\u00edv\u00e1n\u00ed sou\u010d\u00e1st\u00ed na\u0161ich (p\u0159ed)smluvn\u00edch slu\u017eeb, pokud bylo pou\u017e\u00edv\u00e1n\u00ed cloudov\u00fdch slu\u017eeb v tomto r\u00e1mci dohodnuto. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jmu o efektivn\u00ed a bezpe\u010dnou spr\u00e1vu a spolupr\u00e1ci).<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), Kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), \u00dadaje o obsahu (nap\u0159. polo\u017eky v online formul\u00e1\u0159\u00edch), \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), Meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Posti\u017een\u00e9 osoby:<\/strong> Z\u00e1kazn\u00edci, zam\u011bstnanci (nap\u0159. zam\u011bstnanci, uchaze\u010di, b\u00fdval\u00ed zam\u011bstnanci), zainteresovan\u00e9 strany, komunika\u010dn\u00ed partne\u0159i.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed<\/strong>: Kancel\u00e1\u0159sk\u00e9 a organiza\u010dn\u00ed postupy.<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 str. 1 lit. a. GDPR), pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 str. 1 lit. b. GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Slu\u017eby Google Cloud:<\/strong>  Cloudov\u00e9 \u00falo\u017ei\u0161t\u011b, slu\u017eby cloudov\u00e9 infrastruktury a cloudov\u00fd aplika\u010dn\u00ed software; poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky:  <a href=\"https:\/\/cloud.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:  <a href=\"https:\/\/www.google.com\/policies\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.google.com\/policies\/privacy<\/a>Bezpe\u010dnostn\u00ed pokyny:  <a href=\"https:\/\/cloud.google.com\/security\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/security\/privacy<\/a>Standardn\u00ed smluvn\u00ed dolo\u017eky (z\u00e1ruka \u00farovn\u011b ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed ve t\u0159et\u00edch zem\u00edch): Seznam podm\u00ednek pou\u017e\u00edv\u00e1n\u00ed slu\u017eby Google Cloud spolu se standardn\u00edmi smluvn\u00edmi dolo\u017ekami.  <a href=\"https:\/\/cloud.google.com\/product-terms\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/product-terms<\/a>.<\/li>\n<li><strong>Cloudov\u00e9 \u00falo\u017ei\u0161t\u011b Google:<\/strong>  Cloudov\u00e9 \u00falo\u017ei\u0161t\u011b, slu\u017eby cloudov\u00e9 infrastruktury a cloudov\u00fd aplika\u010dn\u00ed software; poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky:  <a href=\"https:\/\/cloud.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:  <a href=\"https:\/\/www.google.com\/policies\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.google.com\/policies\/privacy<\/a>Bezpe\u010dnostn\u00ed pokyny:  <a href=\"https:\/\/cloud.google.com\/security\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/security\/privacy<\/a>Standardn\u00ed smluvn\u00ed dolo\u017eky (z\u00e1ruka \u00farovn\u011b ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed ve t\u0159et\u00edch zem\u00edch): Seznam podm\u00ednek pou\u017e\u00edv\u00e1n\u00ed slu\u017eby Google Cloud spolu se standardn\u00edmi smluvn\u00edmi dolo\u017ekami.  <a href=\"https:\/\/cloud.google.com\/product-terms\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/product-terms<\/a>.<\/li>\n<li><strong>Pracovn\u00ed prostor Google:<\/strong>  Cloudov\u00fd aplika\u010dn\u00ed software (nap\u0159. editace textu a tabulek, spr\u00e1va sch\u016fzek a kontakt\u016f), cloudov\u00e9 \u00falo\u017ei\u0161t\u011b a slu\u017eby cloudov\u00e9 infrastruktury; poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky:  <a href=\"https:\/\/cloud.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:  <a href=\"https:\/\/www.google.com\/policies\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.google.com\/policies\/privacy<\/a>Bezpe\u010dnostn\u00ed pokyny:  <a href=\"https:\/\/cloud.google.com\/security\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/security\/privacy<\/a>Standardn\u00ed smluvn\u00ed dolo\u017eky (z\u00e1ruka \u00farovn\u011b ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed ve t\u0159et\u00edch zem\u00edch): Seznam podm\u00ednek pou\u017e\u00edv\u00e1n\u00ed slu\u017eby Google Cloud spolu se standardn\u00edmi smluvn\u00edmi dolo\u017ekami.  <a href=\"https:\/\/cloud.google.com\/product-terms\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/product-terms<\/a>.<\/li>\n<li><strong>Cloudov\u00e9 slu\u017eby spole\u010dnosti Microsoft:<\/strong> cloudov\u00e9 \u00falo\u017ei\u0161t\u011b, cloudov\u00e9 infrastrukturn\u00ed slu\u017eby a cloudov\u00fd aplika\u010dn\u00ed software; poskytovatel slu\u017eeb: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/microsoft.com\/de-de\" target=\"_blank\" rel=\"noopener\">https:\/\/microsoft.com\/de-de;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/privacy.microsoft.com\/de-de\/privacystatement\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.microsoft.com\/de-de\/privacystatement,<\/a> bezpe\u010dnostn\u00ed informace: <a href=\"https:\/\/www.microsoft.com\/de-de\/trustcenter\" target=\"_blank\" rel=\"noopener\">https:\/\/www.microsoft.com\/de-de\/trustcenter;<\/a> standardn\u00ed smluvn\u00ed dolo\u017eky (zaji\u0161t\u011bn\u00ed \u00farovn\u011b ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed \u00fadaj\u016f ve t\u0159et\u00edch zem\u00edch): <a href=\"https:\/\/www.microsoft.com\/licensing\/docs\/view\/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA\" target=\"_blank\" rel=\"noopener\">https:\/\/www.microsoft.com\/licensing\/docs\/view\/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA.<\/a><\/li>\n<\/ul>\n<h2 id=\"m17\">Zpravodaj a elektronick\u00e1 ozn\u00e1men\u00ed<\/h2>\n<p>Newslettery, e-maily a jin\u00e1 elektronick\u00e1 ozn\u00e1men\u00ed (d\u00e1le jen &#8222;newsletter&#8220;) zas\u00edl\u00e1me pouze se souhlasem p\u0159\u00edjemce nebo na z\u00e1klad\u011b z\u00e1konn\u00e9ho zmocn\u011bn\u00ed. Pokud je obsah newsletteru v\u00fdslovn\u011b pops\u00e1n p\u0159i registraci k odb\u011bru newsletteru, je to rozhoduj\u00edc\u00ed pro souhlas u\u017eivatele. Na\u0161e informa\u010dn\u00ed bulletiny obsahuj\u00ed tak\u00e9 informace o na\u0161ich slu\u017eb\u00e1ch a o n\u00e1s.<\/p>\n<p>Pro p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru na\u0161ich zpravodaj\u016f zpravidla sta\u010d\u00ed zadat e-mailovou adresu. M\u016f\u017eeme v\u00e1s v\u0161ak po\u017e\u00e1dat o uveden\u00ed jm\u00e9na, abychom v\u00e1s mohli v newsletteru osobn\u011b oslovit, nebo o jin\u00e9 informace, pokud je to pro \u00fa\u010dely newsletteru nezbytn\u00e9.<\/p>\n<p><strong>Postup dvojit\u00e9ho p\u0159ihl\u00e1\u0161en\u00ed:<\/strong> Registrace k odb\u011bru na\u0161eho newsletteru prob\u00edh\u00e1 v\u017edy v r\u00e1mci tzv. double opt-in procedury. To znamen\u00e1, \u017ee po registraci obdr\u017e\u00edte e-mail s \u017e\u00e1dost\u00ed o potvrzen\u00ed registrace. Toto potvrzen\u00ed je nutn\u00e9, aby se nikdo nemohl p\u0159ihl\u00e1sit pomoc\u00ed e-mailov\u00fdch adres jin\u00fdch osob. Registrace k odb\u011bru newsletteru se zaznamen\u00e1vaj\u00ed, aby bylo mo\u017en\u00e9 prok\u00e1zat proces registrace v souladu s pr\u00e1vn\u00edmi po\u017eadavky. To zahrnuje ulo\u017een\u00ed \u010dasu registrace a potvrzen\u00ed, jako\u017e i IP adresy. Zaznamen\u00e1vaj\u00ed se tak\u00e9 zm\u011bny va\u0161ich \u00fadaj\u016f ulo\u017een\u00fdch u poskytovatele p\u0159epravn\u00edch slu\u017eeb.<\/p>\n<p><strong>Vymaz\u00e1n\u00ed a omezen\u00ed zpracov\u00e1n\u00ed <\/strong>: Odhl\u00e1\u0161en\u00e9 e-mailov\u00e9 adresy m\u016f\u017eeme na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f uchov\u00e1vat a\u017e po dobu t\u0159\u00ed let, ne\u017e je vyma\u017eeme, abychom mohli prok\u00e1zat, \u017ee souhlas byl ud\u011blen d\u0159\u00edve. Zpracov\u00e1n\u00ed t\u011bchto \u00fadaj\u016f je omezeno na \u00fa\u010dely p\u0159\u00edpadn\u00e9 obrany proti n\u00e1rok\u016fm. Individu\u00e1ln\u00ed \u017e\u00e1dost o zru\u0161en\u00ed je mo\u017en\u00e9 podat kdykoli za p\u0159edpokladu, \u017ee je sou\u010dasn\u011b potvrzena p\u0159edchoz\u00ed existence souhlasu. V p\u0159\u00edpad\u011b povinnosti trvale dodr\u017eovat n\u00e1mitky si vyhrazujeme pr\u00e1vo ulo\u017eit e-mailovou adresu do seznamu blokovan\u00fdch adres pouze pro tento \u00fa\u010del.<\/p>\n<p>Proces registrace je zaznamen\u00e1v\u00e1n na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f za \u00fa\u010delem ov\u011b\u0159en\u00ed, zda byl proveden spr\u00e1vn\u011b. Pokud pov\u011b\u0159ujeme poskytovatele slu\u017eeb odes\u00edl\u00e1n\u00edm e-mail\u016f, d\u011bje se tak na z\u00e1klad\u011b na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu na efektivn\u00edm a bezpe\u010dn\u00e9m syst\u00e9mu odes\u00edl\u00e1n\u00ed.<\/p>\n<p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> Newsletter je zas\u00edl\u00e1n na z\u00e1klad\u011b souhlasu p\u0159\u00edjemce nebo, pokud souhlas nen\u00ed vy\u017eadov\u00e1n, na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f v oblasti p\u0159\u00edm\u00e9ho marketingu, pokud a v rozsahu, v jak\u00e9m to umo\u017e\u0148uje z\u00e1kon, nap\u0159. v p\u0159\u00edpad\u011b reklamy st\u00e1vaj\u00edc\u00edm z\u00e1kazn\u00edk\u016fm. Pokud zas\u00edl\u00e1n\u00edm e-mail\u016f pov\u011b\u0159\u00edme poskytovatele slu\u017eeb, d\u011bje se tak na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f. Proces registrace je zaznamen\u00e1n na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f, abychom prok\u00e1zali, \u017ee byl proveden v souladu se z\u00e1konem.<\/p>\n<p>Obsah: Informace o n\u00e1s, na\u0161ich slu\u017eb\u00e1ch, akc\u00edch a nab\u00eddk\u00e1ch.<\/p>\n<p>M\u011b\u0159en\u00ed m\u00edry otev\u0159en\u00ed a kliknut\u00ed: Zpravodaje obsahuj\u00ed takzvan\u00fd &#8222;web-beacon&#8220;, tj. soubor o velikosti pixelu, kter\u00fd se na\u010dte z na\u0161eho serveru p\u0159i otev\u0159en\u00ed zpravodaje nebo, pokud vyu\u017e\u00edv\u00e1me poskytovatele rozes\u00edlac\u00edch slu\u017eeb, z jeho serveru. V r\u00e1mci tohoto na\u010d\u00edt\u00e1n\u00ed se nejprve shroma\u017e\u010fuj\u00ed technick\u00e9 informace, jako jsou informace o prohl\u00ed\u017ee\u010di a syst\u00e9mu, jako\u017e i va\u0161e IP adresa a \u010das na\u010dten\u00ed.<\/p>\n<p>Tyto informace se pou\u017e\u00edvaj\u00ed k technick\u00e9mu vylep\u0161en\u00ed na\u0161eho newsletteru na z\u00e1klad\u011b technick\u00fdch \u00fadaj\u016f nebo c\u00edlov\u00fdch skupin a jejich \u010dten\u00e1\u0159sk\u00e9ho chov\u00e1n\u00ed na z\u00e1klad\u011b m\u00edst vyhled\u00e1v\u00e1n\u00ed (kter\u00e9 lze ur\u010dit pomoc\u00ed IP adresy) nebo doby p\u0159\u00edstupu. Tato anal\u00fdza zahrnuje tak\u00e9 zji\u0161t\u011bn\u00ed, zda jsou newslettery otev\u0159eny, kdy jsou otev\u0159eny a na kter\u00e9 odkazy je kliknuto. Tyto informace jsou p\u0159i\u0159azeny jednotliv\u00fdm p\u0159\u00edjemc\u016fm newsletteru a ulo\u017eeny v jejich profilech, dokud nejsou smaz\u00e1ny. Anal\u00fdzy n\u00e1m pom\u00e1haj\u00ed rozpoznat \u010dten\u00e1\u0159sk\u00e9 n\u00e1vyky na\u0161ich u\u017eivatel\u016f a p\u0159izp\u016fsobit jim n\u00e1\u0161 obsah nebo pos\u00edlat jin\u00fd obsah podle z\u00e1jm\u016f na\u0161ich u\u017eivatel\u016f.<\/p>\n<p>M\u011b\u0159en\u00ed m\u00edry otev\u0159en\u00ed a m\u00edry kliknut\u00ed a ukl\u00e1d\u00e1n\u00ed v\u00fdsledk\u016f m\u011b\u0159en\u00ed do u\u017eivatelsk\u00fdch profil\u016f a jejich dal\u0161\u00ed zpracov\u00e1n\u00ed se prov\u00e1d\u00ed na z\u00e1klad\u011b souhlasu u\u017eivatele.<\/p>\n<p>Samostatn\u00e9 zru\u0161en\u00ed m\u011b\u0159en\u00ed v\u00fdkonu bohu\u017eel nen\u00ed mo\u017en\u00e9, v takov\u00e9m p\u0159\u00edpad\u011b je nutn\u00e9 zru\u0161it nebo vzn\u00e9st n\u00e1mitku proti cel\u00e9mu odb\u011bru newsletteru. V takov\u00e9m p\u0159\u00edpad\u011b budou ulo\u017een\u00e9 informace o profilu smaz\u00e1ny.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), Kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), Meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy), \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu).<\/li>\n<li><strong>Posti\u017een\u00e9 osoby:<\/strong> Komunika\u010dn\u00ed partner.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> P\u0159\u00edm\u00fd marketing (nap\u0159. e-mailem nebo po\u0161tou).<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<li><strong>Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out):<\/strong> M\u016f\u017eete kdykoli zru\u0161it p\u0159\u00edjem na\u0161eho newsletteru, tj. odvolat sv\u016fj souhlas nebo odm\u00edtnout jeho dal\u0161\u00ed p\u0159\u00edjem. Odkaz pro zru\u0161en\u00ed zas\u00edl\u00e1n\u00ed newsletteru najdete bu\u010f na konci ka\u017ed\u00e9ho newsletteru, nebo m\u016f\u017eete vyu\u017e\u00edt jednu z v\u00fd\u0161e uveden\u00fdch mo\u017enost\u00ed kontaktu, nejl\u00e9pe e-mail.<\/li>\n<\/ul>\n<h2 id=\"m638\">Reklamn\u00ed komunikace prost\u0159ednictv\u00edm e-mailu, po\u0161ty, faxu nebo telefonu<\/h2>\n<p>Osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1me pro \u00fa\u010dely reklamn\u00ed komunikace, kter\u00e1 m\u016f\u017ee prob\u00edhat r\u016fzn\u00fdmi kan\u00e1ly, nap\u0159\u00edklad e-mailem, telefonicky, po\u0161tou nebo faxem, v souladu se z\u00e1konn\u00fdmi po\u017eadavky.<\/p>\n<p>P\u0159\u00edjemci maj\u00ed pr\u00e1vo sv\u016fj souhlas kdykoli odvolat nebo kdykoli vzn\u00e9st n\u00e1mitku proti reklamn\u00edmu sd\u011blen\u00ed.<\/p>\n<p>Po odvol\u00e1n\u00ed nebo vznesen\u00ed n\u00e1mitky m\u016f\u017eeme \u00fadaje pot\u0159ebn\u00e9 k prok\u00e1z\u00e1n\u00ed souhlasu uchov\u00e1vat a\u017e po dobu t\u0159\u00ed let na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f, ne\u017e je vyma\u017eeme. Zpracov\u00e1n\u00ed t\u011bchto \u00fadaj\u016f je omezeno na \u00fa\u010dely p\u0159\u00edpadn\u00e9 obrany proti n\u00e1rok\u016fm. Individu\u00e1ln\u00ed \u017e\u00e1dost o zru\u0161en\u00ed je mo\u017en\u00e9 podat kdykoli za p\u0159edpokladu, \u017ee je sou\u010dasn\u011b potvrzena p\u0159edchoz\u00ed existence souhlasu.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla).<\/li>\n<li><strong>Posti\u017een\u00e9 osoby:<\/strong> Komunika\u010dn\u00ed partner.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> P\u0159\u00edm\u00fd marketing (nap\u0159. e-mailem nebo po\u0161tou).<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<h2 id=\"m263\">Anal\u00fdza, monitorov\u00e1n\u00ed a optimalizace webu<\/h2>\n<p>Anal\u00fdza webu (ozna\u010dovan\u00e1 tak\u00e9 jako &#8222;m\u011b\u0159en\u00ed dosahu&#8220;) se pou\u017e\u00edv\u00e1 k vyhodnocen\u00ed toku n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161\u00ed online nab\u00eddky a m\u016f\u017ee zahrnovat chov\u00e1n\u00ed, z\u00e1jmy nebo demografick\u00e9 informace o n\u00e1v\u0161t\u011bvn\u00edc\u00edch, jako je v\u011bk nebo pohlav\u00ed, jako pseudonymn\u00ed hodnoty. Pomoc\u00ed anal\u00fdzy dosahu m\u016f\u017eeme nap\u0159\u00edklad zjistit, v jak\u00e9m \u010dase je na\u0161e online nab\u00eddka nebo jej\u00ed funkce \u010di obsah nej\u010dast\u011bji vyu\u017e\u00edv\u00e1n nebo vyz\u00fdv\u00e1 k opakovan\u00e9mu pou\u017eit\u00ed. M\u016f\u017eeme tak\u00e9 zjistit, kter\u00e9 oblasti je t\u0159eba optimalizovat.<\/p>\n<p>Krom\u011b webov\u00e9 anal\u00fdzy m\u016f\u017eeme tak\u00e9 pou\u017e\u00edvat testovac\u00ed postupy, nap\u0159. k testov\u00e1n\u00ed a optimalizaci r\u016fzn\u00fdch verz\u00ed na\u0161\u00ed online nab\u00eddky nebo jej\u00edch sou\u010d\u00e1st\u00ed.<\/p>\n<p>Pro tyto \u00fa\u010dely mohou b\u00fdt vytvo\u0159eny tzv. u\u017eivatelsk\u00e9 profily a ulo\u017eeny v souboru (tzv. &#8222;cookie&#8220;) nebo mohou b\u00fdt pou\u017eity podobn\u00e9 postupy se stejn\u00fdm \u00fa\u010delem. Tyto informace mohou zahrnovat nap\u0159\u00edklad zobrazen\u00fd obsah, nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky a prvky na nich pou\u017eit\u00e9 a technick\u00e9 informace, jako je pou\u017eit\u00fd prohl\u00ed\u017ee\u010d, pou\u017eit\u00fd po\u010d\u00edta\u010dov\u00fd syst\u00e9m a informace o dob\u011b pou\u017e\u00edv\u00e1n\u00ed. Pokud u\u017eivatel\u00e9 souhlasili se shroma\u017e\u010fov\u00e1n\u00edm \u00fadaj\u016f o sv\u00e9 poloze, mohou b\u00fdt tyto \u00fadaje rovn\u011b\u017e zpracov\u00e1v\u00e1ny v z\u00e1vislosti na poskytovateli.<\/p>\n<p>Ukl\u00e1daj\u00ed se tak\u00e9 IP adresy u\u017eivatel\u016f. K ochran\u011b u\u017eivatel\u016f v\u0161ak pou\u017e\u00edv\u00e1me postup maskov\u00e1n\u00ed IP (tj. pseudonymizaci zkr\u00e1cen\u00edm IP adresy). Pro \u00fa\u010dely webov\u00e9 anal\u00fdzy, A\/B testov\u00e1n\u00ed a optimalizace se obecn\u011b neukl\u00e1daj\u00ed \u017e\u00e1dn\u00e9 jasn\u00e9 \u00fadaje o u\u017eivatel\u00edch (nap\u0159\u00edklad e-mailov\u00e9 adresy nebo jm\u00e9na), ale pseudonymy. To znamen\u00e1, \u017ee my ani poskytovatel\u00e9 pou\u017e\u00edvan\u00e9ho softwaru nezn\u00e1me skute\u010dnou identitu u\u017eivatel\u016f, ale pouze informace ulo\u017een\u00e9 v jejich profilech pro \u00fa\u010dely p\u0159\u00edslu\u0161n\u00fdch proces\u016f.<\/p>\n<p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> Pokud \u017e\u00e1d\u00e1me u\u017eivatele o souhlas s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jmu o efektivn\u00ed, hospod\u00e1rn\u00e9 a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00e9 slu\u017eby). V t\u00e9to souvislosti bychom v\u00e1s tak\u00e9 r\u00e1di upozornili na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Subjekty \u00fadaj\u016f:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> M\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1v\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f), profily s informacemi o u\u017eivatel\u00edch (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f).<\/li>\n<li><strong>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed:<\/strong> maskov\u00e1n\u00ed IP (pseudonymizace IP adresy).<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Google Analytics:<\/strong>  M\u011b\u0159en\u00ed dosahu a anal\u00fdza webu; poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky:  <a href=\"https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:  <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00e9 \u00fadaje:  <a href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.google.com\/businesses\/adsservices<\/a>Podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f pro reklamn\u00ed produkty Google a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f ze t\u0159et\u00edch zem\u00ed:  <a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>.<\/li>\n<li><strong>Google Tag Manager:<\/strong> Google Tag Manager je \u0159e\u0161en\u00ed, s jeho\u017e pomoc\u00ed m\u016f\u017eeme prost\u0159ednictv\u00edm rozhran\u00ed spravovat tzv. webov\u00e9 zna\u010dky a integrovat tak do na\u0161\u00ed online nab\u00eddky dal\u0161\u00ed slu\u017eby (viz dal\u0161\u00ed informace v tomto prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f). Samotn\u00fd Tag Manager (kter\u00fd implementuje zna\u010dky) proto zat\u00edm nevytv\u00e1\u0159\u00ed u\u017eivatelsk\u00e9 profily ani neukl\u00e1d\u00e1 nap\u0159\u00edklad soubory cookie. Spole\u010dnost Google se dozv\u00ed pouze IP adresu u\u017eivatele, kter\u00e1 je nezbytn\u00e1 pro spu\u0161t\u011bn\u00ed n\u00e1stroje Google Tag Manager. Poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy;<\/a> typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00e9 \u00fadaje: <a href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.google.com\/businesses\/adsservices;<\/a> podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f pro reklamn\u00ed produkty Google a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do t\u0159et\u00edch zem\u00ed: <a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>.<\/li>\n<li><strong>Jetpack (statistiky WordPressu):<\/strong> Jetpack nab\u00edz\u00ed analytick\u00e9 funkce pro software WordPress. Poskytovatel slu\u017eby: Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/automattic.com\" target=\"_blank\" rel=\"noopener\">https:\/\/automattic.com;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/automattic.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/automattic.com\/privacy,<\/a> Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie: <a href=\"https:\/\/jetpack.com\/support\/cookies\" target=\"_blank\" rel=\"noopener\">https:\/\/jetpack.com\/support\/cookies.<\/a><\/li>\n<\/ul>\n<h2 id=\"m264\">Online marketing<\/h2>\n<p>Osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1me pro \u00fa\u010dely online marketingu, kter\u00fd m\u016f\u017ee zahrnovat zejm\u00e9na marketing reklamn\u00edho prostoru nebo prezentaci reklamn\u00edho a jin\u00e9ho obsahu (d\u00e1le spole\u010dn\u011b jen &#8222;obsah&#8220;) na z\u00e1klad\u011b potenci\u00e1ln\u00edch z\u00e1jm\u016f u\u017eivatel\u016f a m\u011b\u0159en\u00ed jeho \u00fa\u010dinnosti.<\/p>\n<p>Pro tyto \u00fa\u010dely se vytv\u00e1\u0159ej\u00ed tzv. u\u017eivatelsk\u00e9 profily, kter\u00e9 se ukl\u00e1daj\u00ed do souboru (tzv. &#8222;cookie&#8220;), nebo se pou\u017e\u00edvaj\u00ed podobn\u00e9 postupy, jejich\u017e prost\u0159ednictv\u00edm se ukl\u00e1daj\u00ed u\u017eivatelsk\u00e9 \u00fadaje d\u016fle\u017eit\u00e9 pro prezentaci v\u00fd\u0161e uveden\u00e9ho obsahu. Tyto informace mohou zahrnovat nap\u0159\u00edklad prohl\u00ed\u017een\u00fd obsah, nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, pou\u017e\u00edvan\u00e9 online s\u00edt\u011b, ale tak\u00e9 komunika\u010dn\u00ed partnery a technick\u00e9 informace, jako je pou\u017eit\u00fd prohl\u00ed\u017ee\u010d, pou\u017eit\u00fd po\u010d\u00edta\u010dov\u00fd syst\u00e9m a informace o dob\u011b pou\u017e\u00edv\u00e1n\u00ed. Pokud u\u017eivatel\u00e9 souhlasili se shroma\u017e\u010fov\u00e1n\u00edm \u00fadaj\u016f o sv\u00e9 poloze, mohou b\u00fdt zpracov\u00e1v\u00e1ny i tyto \u00fadaje.<\/p>\n<p>Ukl\u00e1daj\u00ed se tak\u00e9 IP adresy u\u017eivatel\u016f. K ochran\u011b u\u017eivatel\u016f v\u0161ak pou\u017e\u00edv\u00e1me dostupn\u00e9 postupy maskov\u00e1n\u00ed IP (tj. pseudonymizaci zkr\u00e1cen\u00edm IP adresy). Obecn\u011b plat\u00ed, \u017ee v r\u00e1mci online marketingov\u00e9ho procesu se neukl\u00e1daj\u00ed \u017e\u00e1dn\u00e9 jasn\u00e9 \u00fadaje o u\u017eivateli (nap\u0159. e-mailov\u00e9 adresy nebo jm\u00e9na), ale pseudonymy. To znamen\u00e1, \u017ee my ani poskytovatel\u00e9 online marketingov\u00fdch proces\u016f nezn\u00e1me skute\u010dnou identitu u\u017eivatel\u016f, ale pouze informace ulo\u017een\u00e9 v jejich profilech.<\/p>\n<p>Informace v profilech jsou zpravidla ukl\u00e1d\u00e1ny do soubor\u016f cookie nebo podobn\u00fdmi postupy. Tyto soubory cookie lze pozd\u011bji zpravidla \u010d\u00edst i na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 pou\u017e\u00edvaj\u00ed stejn\u00fd online marketingov\u00fd proces, a analyzovat je za \u00fa\u010delem zobrazen\u00ed obsahu a doplnit je o dal\u0161\u00ed \u00fadaje a ulo\u017eit na serveru poskytovatele online marketingov\u00e9ho procesu.<\/p>\n<p>V\u00fdjime\u010dn\u011b lze profil\u016fm p\u0159i\u0159adit vymazan\u00e9 \u00fadaje. To plat\u00ed nap\u0159\u00edklad v p\u0159\u00edpad\u011b, \u017ee u\u017eivatel\u00e9 jsou \u010dleny soci\u00e1ln\u00ed s\u00edt\u011b, jej\u00ed\u017e online marketingov\u00e9 procesy vyu\u017e\u00edv\u00e1me, a tato s\u00ed\u0165 propoj\u00ed u\u017eivatelsk\u00e9 profily s v\u00fd\u0161e uveden\u00fdmi \u00fadaji. Upozor\u0148ujeme, \u017ee u\u017eivatel\u00e9 mohou s poskytovateli uzav\u0159\u00edt dal\u0161\u00ed dohody, nap\u0159. ud\u011blen\u00edm souhlasu p\u0159i registraci.<\/p>\n<p>Z\u00edsk\u00e1v\u00e1me p\u0159\u00edstup pouze k souhrnn\u00fdm informac\u00edm o \u00fasp\u011b\u0161nosti na\u0161ich reklam. V r\u00e1mci tzv. m\u011b\u0159en\u00ed konverz\u00ed v\u0161ak m\u016f\u017eeme zkontrolovat, kter\u00e9 z na\u0161ich online marketingov\u00fdch proces\u016f vedly k tzv. konverzi, tj. nap\u0159\u00edklad k uzav\u0159en\u00ed smlouvy s n\u00e1mi. M\u011b\u0159en\u00ed konverz\u00ed slou\u017e\u00ed v\u00fdhradn\u011b k anal\u00fdze \u00fasp\u011b\u0161nosti na\u0161ich marketingov\u00fdch opat\u0159en\u00ed.<\/p>\n<p>Pokud nen\u00ed uvedeno jinak, \u017e\u00e1d\u00e1me v\u00e1s, abyste p\u0159edpokl\u00e1dali, \u017ee pou\u017eit\u00e9 soubory cookie jsou ulo\u017eeny po dobu dvou let.<\/p>\n<p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> Pokud \u017e\u00e1d\u00e1me u\u017eivatele o souhlas s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jmu o efektivn\u00ed, hospod\u00e1rn\u00e9 a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00e9 slu\u017eby). V t\u00e9to souvislosti bychom v\u00e1s tak\u00e9 r\u00e1di upozornili na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n<p>K umis\u0165ov\u00e1n\u00ed reklam v reklamn\u00ed s\u00edti Google (nap\u0159. ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, ve vide\u00edch, na webov\u00fdch str\u00e1nk\u00e1ch atd.) pou\u017e\u00edv\u00e1me &#8222;Google Marketing Platform&#8220; (a slu\u017eby jako &#8222;Google Ad Manager&#8220;). Marketingov\u00e1 platforma Google se vyzna\u010duje t\u00edm, \u017ee se reklamy zobrazuj\u00ed v re\u00e1ln\u00e9m \u010dase na z\u00e1klad\u011b p\u0159edpokl\u00e1dan\u00fdch z\u00e1jm\u016f u\u017eivatel\u016f. To n\u00e1m umo\u017e\u0148uje c\u00edlen\u011bji zobrazovat inzer\u00e1ty pro na\u0161i online nab\u00eddku a v r\u00e1mci n\u00ed, aby se u\u017eivatel\u016fm zobrazovaly pouze inzer\u00e1ty, kter\u00e9 potenci\u00e1ln\u011b odpov\u00eddaj\u00ed jejich z\u00e1jm\u016fm. Pokud se nap\u0159\u00edklad u\u017eivateli zobrazuj\u00ed reklamy na produkty, o kter\u00e9 se zaj\u00edmal v jin\u00fdch online nab\u00eddk\u00e1ch, ozna\u010duje se to jako &#8222;remarketing&#8220;.<\/p>\n<p>Pomoc\u00ed Facebook pixelu (nebo srovnateln\u00fdch funkc\u00ed pro p\u0159enos \u00fadaj\u016f o ud\u00e1lostech nebo kontaktn\u00edch informac\u00ed pomoc\u00ed rozhran\u00ed v aplikac\u00edch) m\u016f\u017ee Facebook ur\u010dit n\u00e1v\u0161t\u011bvn\u00edky na\u0161\u00ed online nab\u00eddky jako c\u00edlovou skupinu pro zobrazov\u00e1n\u00ed reklam (tzv. &#8222;Facebook reklamy&#8220;). Proto pou\u017e\u00edv\u00e1me pixel Facebooku k zobrazen\u00ed n\u00e1mi um\u00edst\u011bn\u00fdch reklam na Facebooku pouze t\u011bm u\u017eivatel\u016fm, kte\u0159\u00ed jsou na Facebooku a ve slu\u017eb\u00e1ch partner\u016f spolupracuj\u00edc\u00edch s Facebookem (tzv. &#8222;Audience Network&#8220;).  <a href=\"https:\/\/www.facebook.com\/audiencenetwork\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/audiencenetwork\/<\/a>  ), kte\u0159\u00ed rovn\u011b\u017e projevili z\u00e1jem o na\u0161i online nab\u00eddku nebo kte\u0159\u00ed maj\u00ed ur\u010dit\u00e9 charakteristiky (nap\u0159. z\u00e1jem o ur\u010dit\u00e1 t\u00e9mata nebo produkty, kter\u00e9 lze vid\u011bt z nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nek), kter\u00e9 p\u0159ed\u00e1v\u00e1me Facebooku (tzv. &#8222;Custom Audiences&#8220;). Pomoc\u00ed Facebook pixelu chceme tak\u00e9 zajistit, aby na\u0161e reklamy na Facebooku odpov\u00eddaly potenci\u00e1ln\u00edmu z\u00e1jmu u\u017eivatel\u016f a nebyly obt\u011b\u017euj\u00edc\u00ed. Pomoc\u00ed Facebook pixelu m\u016f\u017eeme tak\u00e9 sledovat \u00fa\u010dinnost reklam na Facebooku pro statistick\u00e9 \u00fa\u010dely a pr\u016fzkum trhu t\u00edm, \u017ee zjist\u00edme, zda byli u\u017eivatel\u00e9 po kliknut\u00ed na reklamu na Facebooku p\u0159esm\u011brov\u00e1ni na na\u0161e webov\u00e9 str\u00e1nky (tzv. &#8222;m\u011b\u0159en\u00ed konverz\u00ed&#8220;).<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy), \u00fadaje o ud\u00e1lostech (Facebook) (&#8222;\u00fadaje o ud\u00e1lostech&#8220; jsou \u00fadaje, kter\u00e9 m\u016f\u017eeme p\u0159edat Facebooku nap\u0159\u00edklad prost\u0159ednictv\u00edm pixel\u016f Facebooku (prost\u0159ednictv\u00edm aplikac\u00ed nebo jin\u00fdmi prost\u0159edky) a kter\u00e9 se t\u00fdkaj\u00ed osob nebo jejich akc\u00ed; \u00fadaje zahrnuj\u00ed nap\u0159. informace o n\u00e1v\u0161t\u011bv\u00e1ch webov\u00fdch str\u00e1nek, interakc\u00edch s obsahem, funkc\u00edch, instalac\u00edch aplikac\u00ed, n\u00e1kupech produkt\u016f atd. \u00fadaje o ud\u00e1lostech jsou zpracov\u00e1v\u00e1ny za \u00fa\u010delem vytv\u00e1\u0159en\u00ed c\u00edlov\u00fdch skupin pro obsahov\u00e9 a reklamn\u00ed informace (vlastn\u00ed publika); \u00fadaje o ud\u00e1lostech nezahrnuj\u00ed skute\u010dn\u00fd obsah (nap\u0159. napsan\u00e9 koment\u00e1\u0159e), \u017e\u00e1dn\u00e9 p\u0159ihla\u0161ovac\u00ed \u00fadaje a \u017e\u00e1dn\u00e9 kontaktn\u00ed \u00fadaje (tj. \u017e\u00e1dn\u00e1 jm\u00e9na, e-mailov\u00e9 adresy a telefonn\u00ed \u010d\u00edsla). \u00dadaje o ud\u00e1lostech jsou spole\u010dnost\u00ed Facebook vymaz\u00e1ny nejd\u00e9le po dvou letech a c\u00edlov\u00e9 skupiny z nich vytvo\u0159en\u00e9 jsou vymaz\u00e1ny p\u0159i vymaz\u00e1n\u00ed na\u0161eho \u00fa\u010dtu na Facebooku).<\/li>\n<li><strong>Subjekty \u00fadaj\u016f:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> marketing, profily s informacemi o u\u017eivatel\u00edch (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f), remarketing, tvorba c\u00edlov\u00fdch skupin (ur\u010dov\u00e1n\u00ed c\u00edlov\u00fdch skupin relevantn\u00edch pro marketingov\u00e9 \u00fa\u010dely nebo jin\u00e9 v\u00fdstupy obsahu), m\u011b\u0159en\u00ed konverze (m\u011b\u0159en\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed), tvorba c\u00edlov\u00fdch skupin.<\/li>\n<li><strong>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed:<\/strong> maskov\u00e1n\u00ed IP (pseudonymizace IP adresy).<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<li><strong>Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out):<\/strong> Odkazujeme na ozn\u00e1men\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f a na mo\u017enosti n\u00e1mitky (tzv. &#8222;opt-out&#8220;) uveden\u00e9 u poskytovatel\u016f. Pokud nebyla zad\u00e1na v\u00fdslovn\u00e1 mo\u017enost odm\u00edtnut\u00ed, m\u00e1te mo\u017enost vypnout soubory cookie v nastaven\u00ed prohl\u00ed\u017ee\u010de. To v\u0161ak m\u016f\u017ee omezit funkce na\u0161\u00ed online nab\u00eddky. Proto doporu\u010dujeme n\u00e1sleduj\u00edc\u00ed dal\u0161\u00ed mo\u017enosti opt-out, kter\u00e9 jsou shrnuty pro p\u0159\u00edslu\u0161n\u00e9 oblasti:\n<p>a) Evropa: https:\/\/www.youronlinechoices.eu.<br>b) Kanada: https:\/\/www.youradchoices.ca\/choices.<br>c) USA: https:\/\/www.aboutads.info\/choices.<br>d) nap\u0159\u00ed\u010d \u00fazem\u00edm: https: <a href=\"https:\/\/optout.aboutads.info\" target=\"_blank\" rel=\"noopener\">\/\/optout.aboutads.info<\/a>.<\/p>\n<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Google Tag Manager:<\/strong> Google Tag Manager je \u0159e\u0161en\u00ed, s jeho\u017e pomoc\u00ed m\u016f\u017eeme prost\u0159ednictv\u00edm rozhran\u00ed spravovat tzv. webov\u00e9 zna\u010dky a integrovat tak do na\u0161\u00ed online nab\u00eddky dal\u0161\u00ed slu\u017eby (viz dal\u0161\u00ed informace v tomto prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f). Samotn\u00fd Tag Manager (kter\u00fd implementuje zna\u010dky) proto zat\u00edm nevytv\u00e1\u0159\u00ed u\u017eivatelsk\u00e9 profily ani neukl\u00e1d\u00e1 nap\u0159\u00edklad soubory cookie. Spole\u010dnost Google se dozv\u00ed pouze IP adresu u\u017eivatele, kter\u00e1 je nezbytn\u00e1 pro spu\u0161t\u011bn\u00ed n\u00e1stroje Google Tag Manager. Poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy;<\/a> typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00e9 \u00fadaje: <a href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.google.com\/businesses\/adsservices;<\/a> podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f pro reklamn\u00ed produkty Google a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do t\u0159et\u00edch zem\u00ed: <a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>.<\/li>\n<li><strong>Google Analytics:<\/strong> Online marketing a webov\u00e1 analytika; poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky:  <a href=\"https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:  <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy;<\/a> mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out): Opt-out plugin: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de,<\/a> nastaven\u00ed zobrazov\u00e1n\u00ed reklam: https: <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">\/\/adssettings.google.com\/authenticated;<\/a> typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00e9 \u00fadaje: <a href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.google.com\/businesses\/adsservices;<\/a> podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f pro reklamn\u00ed produkty Google a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do t\u0159et\u00edch zem\u00ed: <a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms.<\/a><\/li>\n<li><strong>Vytvo\u0159en\u00ed c\u00edlov\u00e9 skupiny pomoc\u00ed slu\u017eby Google Analytics:<\/strong>  Slu\u017ebu Google Analytics pou\u017e\u00edv\u00e1me k zobrazov\u00e1n\u00ed reklam um\u00edst\u011bn\u00fdch spole\u010dnost\u00ed Google a jej\u00edmi partnery v r\u00e1mci reklamn\u00edch slu\u017eeb pouze t\u011bm u\u017eivatel\u016fm, kte\u0159\u00ed rovn\u011b\u017e projevili z\u00e1jem o na\u0161i online nab\u00eddku nebo kte\u0159\u00ed maj\u00ed ur\u010dit\u00e9 charakteristiky (nap\u0159. z\u00e1jem o ur\u010dit\u00e1 t\u00e9mata nebo produkty ur\u010den\u00fd na z\u00e1klad\u011b nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nek), kter\u00e9 p\u0159ed\u00e1v\u00e1me spole\u010dnosti Google (tzv. &#8222;remarketing&#8220; nebo &#8222;Google Analytics audiences&#8220;). Pomoc\u00ed remarketingov\u00fdch publik chceme tak\u00e9 zajistit, aby na\u0161e reklamy odpov\u00eddaly potenci\u00e1ln\u00edmu z\u00e1jmu u\u017eivatel\u016f; poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky:  <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:  <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00e9 \u00fadaje:  <a href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.google.com\/businesses\/adsservices<\/a>Podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f pro reklamn\u00ed produkty Google a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f ze t\u0159et\u00edch zem\u00ed:  <a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>.<\/li>\n<li><strong>Reklamy Google a m\u011b\u0159en\u00ed konverz\u00ed:<\/strong> Pou\u017e\u00edv\u00e1me online marketingov\u00fd proces &#8222;Google Ads&#8220; k um\u00edst\u011bn\u00ed reklam v reklamn\u00ed s\u00edti Google (nap\u0159. ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, ve vide\u00edch, na webov\u00fdch str\u00e1nk\u00e1ch atd.) tak, aby se zobrazovaly u\u017eivatel\u016fm, u nich\u017e se p\u0159edpokl\u00e1d\u00e1, \u017ee maj\u00ed o reklamy z\u00e1jem. M\u011b\u0159\u00edme tak\u00e9 konverzi reklam. Dozv\u00edd\u00e1me se v\u0161ak pouze anonymn\u00ed celkov\u00fd po\u010det u\u017eivatel\u016f, kte\u0159\u00ed klikli na na\u0161i reklamu a byli p\u0159esm\u011brov\u00e1ni na str\u00e1nku s takzvan\u00fdm &#8222;tagem pro sledov\u00e1n\u00ed konverz\u00ed&#8220;. Sami v\u0161ak nedost\u00e1v\u00e1me \u017e\u00e1dn\u00e9 informace, kter\u00e9 by bylo mo\u017en\u00e9 pou\u017e\u00edt k identifikaci u\u017eivatel\u016f; poskytovatel slu\u017eby: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky:  <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:  <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00e9 \u00fadaje:  <a href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.google.com\/businesses\/adsservices<\/a>; Podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f pro reklamn\u00ed produkty Google: Informace o slu\u017eb\u00e1ch Podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f mezi spr\u00e1vci a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f ze t\u0159et\u00edch zem\u00ed:  <a href=\"https:\/\/business.safety.google\/adscontrollerterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adscontrollerterms<\/a>.<\/li>\n<li><strong>Google Ad Manager<\/strong>: Poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky:  <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy;<\/a> Typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00e9 \u00fadaje: <a href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.google.com\/businesses\/adsservices;<\/a> Podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f pro reklamn\u00ed produkty Google: Informace o slu\u017eb\u00e1ch Podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f mezi spr\u00e1vci a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do t\u0159et\u00edch zem\u00ed: <a href=\"https:\/\/business.safety.google\/adscontrollerterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adscontrollerterms;<\/a> pokud spole\u010dnost Google vystupuje jako zpracovatel, podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f pro reklamn\u00ed produkty Google a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do t\u0159et\u00edch zem\u00ed: <a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms.<\/a><\/li>\n<li><strong>Vytv\u00e1\u0159en\u00ed pixel\u016f a c\u00edlov\u00fdch skupin na Facebooku (Custom Audiences):<\/strong> Poskytovatel slu\u017eby: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irsko; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.facebook.com\/about\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/about\/privacy;<\/a> standardn\u00ed smluvn\u00ed dolo\u017eky (zaji\u0161t\u011bn\u00ed \u00farovn\u011b ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed \u00fadaj\u016f ve t\u0159et\u00edch zem\u00edch): <a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum;<\/a> dohoda o zpracov\u00e1n\u00ed \u00fadaj\u016f: <a href=\"https:\/\/www.facebook.com\/legal\/terms\/dataprocessing\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/dataprocessing.<\/a><\/li>\n<\/ul>\n<h2 id=\"m299\">Hodnocen\u00ed z\u00e1kazn\u00edk\u016f a proces hodnocen\u00ed<\/h2>\n<p>\u00da\u010dastn\u00edme se p\u0159ezkumn\u00fdch a hodnot\u00edc\u00edch postup\u016f s c\u00edlem vyhodnotit, optimalizovat a propagovat na\u0161e slu\u017eby. Pokud n\u00e1s u\u017eivatel\u00e9 hodnot\u00ed nebo jinak poskytuj\u00ed zp\u011btnou vazbu prost\u0159ednictv\u00edm p\u0159\u00edslu\u0161n\u00fdch hodnot\u00edc\u00edch platforem nebo postup\u016f, plat\u00ed rovn\u011b\u017e obecn\u00e9 podm\u00ednky nebo podm\u00ednky pou\u017e\u00edv\u00e1n\u00ed a ozn\u00e1men\u00ed o ochran\u011b \u00fadaj\u016f poskytovatel\u016f. Hodnocen\u00ed zpravidla vy\u017eaduje tak\u00e9 registraci u p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f.<\/p>\n<p>Abychom se ujistili, \u017ee osoby poskytuj\u00edc\u00ed hodnocen\u00ed skute\u010dn\u011b vyu\u017eily na\u0161e slu\u017eby, p\u0159ed\u00e1v\u00e1me se souhlasem z\u00e1kazn\u00edka pot\u0159ebn\u00e9 \u00fadaje t\u00fdkaj\u00edc\u00ed se z\u00e1kazn\u00edka a vyu\u017e\u00edvan\u00e9 slu\u017eby p\u0159\u00edslu\u0161n\u00e9 hodnot\u00edc\u00ed platform\u011b (v\u010detn\u011b jm\u00e9na, e-mailov\u00e9 adresy a \u010d\u00edsla objedn\u00e1vky nebo \u010d\u00edsla polo\u017eky). Tyto \u00fadaje slou\u017e\u00ed v\u00fdhradn\u011b k ov\u011b\u0159en\u00ed pravosti u\u017eivatele.<\/p>\n<p><strong>Widget hodnocen\u00ed<\/strong>: Do na\u0161\u00ed online nab\u00eddky integrujeme tzv. &#8222;widgety hodnocen\u00ed&#8220;. Widget je funk\u010dn\u00ed a obsahov\u00fd prvek integrovan\u00fd do na\u0161\u00ed online nab\u00eddky, kter\u00fd zobrazuje prom\u011bnn\u00e9 informace. M\u016f\u017ee b\u00fdt zobrazen nap\u0159\u00edklad ve form\u011b pe\u010deti nebo srovnateln\u00e9ho prvku, n\u011bkdy tak\u00e9 naz\u00fdvan\u00e9ho &#8222;odznak&#8220;. P\u0159esto\u017ee se p\u0159\u00edslu\u0161n\u00fd obsah widgetu zobrazuje v r\u00e1mci na\u0161\u00ed online nab\u00eddky, je v dan\u00e9m okam\u017eiku na\u010d\u00edt\u00e1n ze server\u016f p\u0159\u00edslu\u0161n\u00e9ho poskytovatele widget\u016f. Jen tak se v\u017edy zobraz\u00ed aktu\u00e1ln\u00ed obsah, zejm\u00e9na aktu\u00e1ln\u00ed hodnocen\u00ed. Za t\u00edmto \u00fa\u010delem mus\u00ed b\u00fdt nav\u00e1z\u00e1no datov\u00e9 spojen\u00ed z webov\u00e9 str\u00e1nky, na kterou se p\u0159istupuje v r\u00e1mci na\u0161\u00ed online nab\u00eddky, na server poskytovatele widgetu a poskytovatel widgetu obdr\u017e\u00ed ur\u010dit\u00e9 technick\u00e9 \u00fadaje (p\u0159\u00edstupov\u00e9 \u00fadaje, v\u010detn\u011b IP adresy), kter\u00e9 jsou nezbytn\u00e9 k tomu, aby mohl b\u00fdt obsah widgetu doru\u010den do prohl\u00ed\u017ee\u010de u\u017eivatele.<\/p>\n<p>Poskytovatel widget\u016f d\u00e1le z\u00edsk\u00e1v\u00e1 informace o tom, \u017ee u\u017eivatel\u00e9 nav\u0161t\u00edvili na\u0161e webov\u00e9 str\u00e1nky. Tyto informace mohou b\u00fdt ulo\u017eeny v souboru cookie a pou\u017eity poskytovatelem widgetu k rozpozn\u00e1n\u00ed, kter\u00e9 online nab\u00eddky \u00fa\u010dastn\u00edc\u00ed se procesu hodnocen\u00ed u\u017eivatel nav\u0161t\u00edvil. Tyto informace mohou b\u00fdt ulo\u017eeny v profilu u\u017eivatele a pou\u017eity pro reklamn\u00ed \u00fa\u010dely nebo pr\u016fzkum trhu.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> \u00dadaje o smlouv\u011b (nap\u0159. p\u0159edm\u011bt smlouvy, term\u00edn, kategorie z\u00e1kazn\u00edk\u016f), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Subjekty \u00fadaj\u016f:<\/strong> Z\u00e1kazn\u00edci, u\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> zp\u011btn\u00e1 vazba (nap\u0159. sb\u011br zp\u011btn\u00e9 vazby prost\u0159ednictv\u00edm online formul\u00e1\u0159e), marketing.<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Hodnocen\u00ed z\u00e1kazn\u00edk\u016f Google:<\/strong> Poskytovatel slu\u017eby: Slu\u017eba pro z\u00edsk\u00e1v\u00e1n\u00ed a\/nebo prezentaci spokojenosti z\u00e1kazn\u00edk\u016f a jejich n\u00e1zor\u016f: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>.V souvislosti se z\u00edsk\u00e1v\u00e1n\u00edm recenz\u00ed z\u00e1kazn\u00edk\u016f se zpracov\u00e1v\u00e1 identifika\u010dn\u00ed \u010d\u00edslo a \u010das vyhodnocovan\u00e9 obchodn\u00ed transakce, v p\u0159\u00edpad\u011b \u017e\u00e1dost\u00ed o recenzi zaslan\u00fdch p\u0159\u00edmo z\u00e1kazn\u00edk\u016fm se zpracov\u00e1v\u00e1 e-mailov\u00e1 adresa z\u00e1kazn\u00edka a zem\u011b jeho bydli\u0161t\u011b, jako\u017e i samotn\u00e9 \u00fadaje o recenzi; dal\u0161\u00ed informace o typech zpracov\u00e1n\u00ed a zpracov\u00e1van\u00fdch \u00fadaj\u00edch:  <a href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.google.com\/businesses\/adsservices;<\/a> Podm\u00ednky zpracov\u00e1n\u00ed dat pro reklamn\u00ed produkty Google: Informace o slu\u017eb\u00e1ch Podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f mezi spr\u00e1vci a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f ze t\u0159et\u00edch zem\u00ed: <a href=\"https:\/\/business.safety.google\/adscontrollerterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adscontrollerterms.<\/a><\/li>\n<\/ul>\n<h2 id=\"m136\">P\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch (soci\u00e1ln\u00ed m\u00e9dia)<\/h2>\n<p>Udr\u017eujeme online p\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch a v t\u00e9to souvislosti zpracov\u00e1v\u00e1me \u00fadaje u\u017eivatel\u016f, abychom mohli komunikovat s u\u017eivateli, kte\u0159\u00ed jsou zde aktivn\u00ed, nebo jim nab\u00eddnout informace o n\u00e1s.<\/p>\n<p>R\u00e1di bychom upozornili, \u017ee \u00fadaje u\u017eivatel\u016f mohou b\u00fdt zpracov\u00e1v\u00e1ny mimo Evropskou unii. To m\u016f\u017ee v\u00e9st k rizik\u016fm pro u\u017eivatele, proto\u017ee by to nap\u0159\u00edklad mohlo zt\u00ed\u017eit vym\u00e1h\u00e1n\u00ed pr\u00e1v u\u017eivatel\u016f.<\/p>\n<p>Krom\u011b toho se \u00fadaje u\u017eivatel\u016f v r\u00e1mci soci\u00e1ln\u00edch s\u00edt\u00ed zpravidla zpracov\u00e1vaj\u00ed pro \u00fa\u010dely pr\u016fzkumu trhu a reklamy. Profily u\u017eivatel\u016f lze nap\u0159\u00edklad vytv\u00e1\u0159et na z\u00e1klad\u011b chov\u00e1n\u00ed u\u017eivatel\u016f a z toho vypl\u00fdvaj\u00edc\u00edch z\u00e1jm\u016f u\u017eivatel\u016f. Profily u\u017eivatel\u016f lze n\u00e1sledn\u011b vyu\u017e\u00edt nap\u0159\u00edklad k um\u00edst\u011bn\u00ed reklam v s\u00edt\u00edch i mimo n\u011b, kter\u00e9 pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed z\u00e1jm\u016fm u\u017eivatel\u016f. Pro tyto \u00fa\u010dely se v po\u010d\u00edta\u010di u\u017eivatele obvykle ukl\u00e1daj\u00ed soubory cookie, v nich\u017e je ulo\u017eeno chov\u00e1n\u00ed a z\u00e1jmy u\u017eivatele. Krom\u011b toho mohou b\u00fdt \u00fadaje v u\u017eivatelsk\u00fdch profilech ulo\u017eeny tak\u00e9 nez\u00e1visle na za\u0159\u00edzen\u00edch, kter\u00e1 u\u017eivatel\u00e9 pou\u017e\u00edvaj\u00ed (zejm\u00e9na pokud jsou u\u017eivatel\u00e9 \u010dleny p\u0159\u00edslu\u0161n\u00fdch platforem a jsou k nim p\u0159ihl\u00e1\u0161eni).<\/p>\n<p>Podrobn\u00fd popis p\u0159\u00edslu\u0161n\u00fdch forem zpracov\u00e1n\u00ed a mo\u017enost\u00ed odhl\u00e1\u0161en\u00ed naleznete v prohl\u00e1\u0161en\u00edch o ochran\u011b \u00fadaj\u016f a informac\u00edch poskytnut\u00fdch provozovateli p\u0159\u00edslu\u0161n\u00fdch s\u00edt\u00ed.<\/p>\n<p>V p\u0159\u00edpad\u011b \u017e\u00e1dost\u00ed o informace a uplatn\u011bn\u00ed pr\u00e1v subjektu \u00fadaj\u016f bychom tak\u00e9 r\u00e1di upozornili, \u017ee nej\u00fa\u010dinn\u011bji je lze uplatnit u poskytovatel\u016f. P\u0159\u00edstup k \u00fadaj\u016fm u\u017eivatel\u016f maj\u00ed pouze poskytovatel\u00e9, kte\u0159\u00ed mohou p\u0159ijmout vhodn\u00e1 opat\u0159en\u00ed a p\u0159\u00edmo poskytovat informace. Pokud st\u00e1le pot\u0159ebujete pomoc, m\u016f\u017eete se na n\u00e1s obr\u00e1tit.<\/p>\n<p><strong>Str\u00e1nky na Facebooku<\/strong>: Spole\u010dn\u011b s Facebook Ireland Ltd. jsme zodpov\u011bdn\u00ed za shroma\u017e\u010fov\u00e1n\u00ed (nikoliv v\u0161ak za dal\u0161\u00ed zpracov\u00e1n\u00ed) \u00fadaj\u016f od n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161\u00ed str\u00e1nky na Facebooku (tzv. &#8222;fanou\u0161kovsk\u00e9 str\u00e1nky&#8220;). Tyto \u00fadaje zahrnuj\u00ed informace o typech obsahu, kter\u00fd si u\u017eivatel\u00e9 prohl\u00ed\u017eej\u00ed nebo s n\u00edm interaguj\u00ed, nebo o akc\u00edch, kter\u00e9 prov\u00e1d\u011bj\u00ed (viz &#8222;V\u011bci, kter\u00e9 vy a ostatn\u00ed d\u011bl\u00e1te a poskytujete&#8220; v Z\u00e1sad\u00e1ch pou\u017e\u00edv\u00e1n\u00ed \u00fadaj\u016f na Facebooku:  <a href=\"https:\/\/www.facebook.com\/policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/policy<\/a>), stejn\u011b jako informace o za\u0159\u00edzen\u00edch pou\u017e\u00edvan\u00fdch u\u017eivateli (nap\u0159. B. IP adresy, opera\u010dn\u00ed syst\u00e9m, typ prohl\u00ed\u017ee\u010de, nastaven\u00ed jazyka, \u00fadaje o souborech cookie; viz \u010d\u00e1st &#8222;Informace o za\u0159\u00edzen\u00ed&#8220; v Z\u00e1sad\u00e1ch pou\u017e\u00edv\u00e1n\u00ed \u00fadaj\u016f na Facebooku: <a href=\"https:\/\/www.facebook.com\/policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/policy)<\/a>. Jak je vysv\u011btleno v Z\u00e1sad\u00e1ch pou\u017e\u00edv\u00e1n\u00ed \u00fadaj\u016f na Facebooku v \u010d\u00e1sti &#8222;Jak tyto informace pou\u017e\u00edv\u00e1me?&#8220;, Facebook tak\u00e9 shroma\u017e\u010fuje a pou\u017e\u00edv\u00e1 informace k poskytov\u00e1n\u00ed analytick\u00fdch slu\u017eeb, zn\u00e1m\u00fdch jako &#8222;Page Insights&#8220;, pro provozovatele str\u00e1nek, aby jim pomohl pochopit, jak lid\u00e9 interaguj\u00ed s jejich str\u00e1nkami a obsahem s nimi spojen\u00fdm. Se spole\u010dnost\u00ed Facebook jsme uzav\u0159eli zvl\u00e1\u0161tn\u00ed dohodu (&#8222;Informace o Page Insights&#8220;, <a href=\"https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum<\/a>), kter\u00e1 upravuje zejm\u00e9na to, jak\u00e1 bezpe\u010dnostn\u00ed opat\u0159en\u00ed mus\u00ed spole\u010dnost Facebook dodr\u017eovat a v n\u00ed\u017e se spole\u010dnost Facebook zav\u00e1zala plnit pr\u00e1va subjekt\u016f \u00fadaj\u016f (tj. u\u017eivatel\u00e9 mohou nap\u0159\u00edklad zas\u00edlat informace nebo \u017e\u00e1dosti o vymaz\u00e1n\u00ed p\u0159\u00edmo spole\u010dnosti Facebook). Pr\u00e1va u\u017eivatel\u016f (zejm\u00e9na na informace, v\u00fdmaz, n\u00e1mitku a st\u00ed\u017enost u p\u0159\u00edslu\u0161n\u00e9ho dozorov\u00e9ho \u00fa\u0159adu) nejsou smlouvami s Facebookem omezena. Dal\u0161\u00ed informace naleznete v \u010d\u00e1sti &#8222;Informace o slu\u017eb\u011b Page Insights&#8220;<a href=\"https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data\" target=\"_blank\" rel=\"noopener\">(https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data<\/a>).<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> Kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), \u00dadaje o obsahu (nap\u0159. polo\u017eky v online formul\u00e1\u0159\u00edch), \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), Meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Subjekty \u00fadaj\u016f:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> \u017e\u00e1dosti o kontakt a komunikace, zp\u011btn\u00e1 vazba (nap\u0159. sb\u011br zp\u011btn\u00e9 vazby prost\u0159ednictv\u00edm online formul\u00e1\u0159e), marketing.<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Instagram:<\/strong> soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: 1601 Willow Road, Menlo Park, CA, 94025, USA; Web: https: <a href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noopener\">\/\/www.instagram.com;<\/a> Ochrana osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/instagram.com\/about\/legal\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/instagram.com\/about\/legal\/privacy<\/a>.<\/li>\n<li><strong>Str\u00e1nky na Facebooku:<\/strong> Poskytovatel slu\u017eby: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irsko; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.facebook.com\/about\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/about\/privacy;<\/a> standardn\u00ed smluvn\u00ed dolo\u017eky (zaji\u0161t\u011bn\u00ed \u00farovn\u011b ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed \u00fadaj\u016f ve t\u0159et\u00edch zem\u00edch): <a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum;<\/a> dohoda o zpracov\u00e1n\u00ed \u00fadaj\u016f: <a href=\"https:\/\/www.facebook.com\/legal\/terms\/dataprocessing\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/dataprocessing.<\/a><\/li>\n<li><strong>LinkedIn:<\/strong> soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irsko; Web: <a href=\"https:\/\/www.linkedin.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/legal\/privacy-policy;<\/a> Opt-Out: <a href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out<\/a>.<\/li>\n<\/ul>\n<h2 id=\"m328\">Z\u00e1suvn\u00e9 moduly a vlo\u017een\u00e9 funkce a obsah<\/h2>\n<p>Do na\u0161\u00ed online nab\u00eddky za\u010dle\u0148ujeme funk\u010dn\u00ed a obsahov\u00e9 prvky, kter\u00e9 z\u00edsk\u00e1v\u00e1me ze server\u016f jejich p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f (d\u00e1le jen &#8222;poskytovatel\u00e9 t\u0159et\u00edch stran&#8220;). M\u016f\u017ee se jednat nap\u0159\u00edklad o grafiku, videa nebo mapy m\u011bst (d\u00e1le jednotn\u011b jen &#8222;obsah&#8220;).<\/p>\n<p>Integrace v\u017edy vy\u017eaduje, aby poskytovatel\u00e9 tohoto obsahu, kte\u0159\u00ed jsou t\u0159et\u00edmi stranami, zpracovali IP adresu u\u017eivatele, proto\u017ee bez IP adresy by nemohli odeslat obsah do prohl\u00ed\u017ee\u010de. Pro zobrazen\u00ed tohoto obsahu nebo funkce je proto vy\u017eadov\u00e1na IP adresa. Sna\u017e\u00edme se pou\u017e\u00edvat pouze obsah, jeho\u017e poskytovatel\u00e9 pou\u017e\u00edvaj\u00ed IP adresu pouze k doru\u010den\u00ed obsahu. Poskytovatel\u00e9 t\u0159et\u00edch stran mohou tak\u00e9 pou\u017e\u00edvat tzv. pixelov\u00e9 zna\u010dky (neviditeln\u00e9 grafick\u00e9 prvky, zn\u00e1m\u00e9 tak\u00e9 jako &#8222;web beacons&#8220;) pro statistick\u00e9 nebo marketingov\u00e9 \u00fa\u010dely. &#8222;Pixelov\u00e9 zna\u010dky&#8220; lze pou\u017e\u00edt k anal\u00fdze informac\u00ed, jako je n\u00e1v\u0161t\u011bvnost str\u00e1nek tohoto webu. Pseudonymn\u00ed informace mohou b\u00fdt tak\u00e9 ulo\u017eeny v souborech cookie v za\u0159\u00edzen\u00ed u\u017eivatele a mohou obsahovat mimo jin\u00e9 technick\u00e9 informace o prohl\u00ed\u017ee\u010di a opera\u010dn\u00edm syst\u00e9mu, odkazuj\u00edc\u00ed webov\u00e9 str\u00e1nky, \u010das n\u00e1v\u0161t\u011bvy a dal\u0161\u00ed informace o vyu\u017e\u00edv\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky a mohou b\u00fdt propojeny s takov\u00fdmi informacemi z jin\u00fdch zdroj\u016f.<\/p>\n<p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> Pokud \u017e\u00e1d\u00e1me u\u017eivatele o souhlas s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jmu o efektivn\u00ed, hospod\u00e1rn\u00e9 a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00e9 slu\u017eby). V t\u00e9to souvislosti bychom v\u00e1s tak\u00e9 r\u00e1di upozornili na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n<p><strong>Integrace softwaru, skript\u016f nebo framework\u016f t\u0159et\u00edch stran (nap\u0159. jQuery<\/strong>): Do na\u0161\u00ed online nab\u00eddky integrujeme software, kter\u00fd z\u00edsk\u00e1v\u00e1me ze server\u016f jin\u00fdch poskytovatel\u016f (nap\u0159. funk\u010dn\u00ed knihovny, kter\u00e9 pou\u017e\u00edv\u00e1me pro \u00fa\u010dely zobrazov\u00e1n\u00ed nebo u\u017eivatelsk\u00e9 p\u0159\u00edv\u011btivosti&nbsp;na\u0161\u00ed online nab\u00eddky). P\u0159\u00edslu\u0161n\u00ed poskytovatel\u00e9 shroma\u017e\u010fuj\u00ed IP adresy u\u017eivatel\u016f a mohou je zpracov\u00e1vat pro \u00fa\u010dely p\u0159enosu softwaru na&nbsp;do prohl\u00ed\u017ee\u010de u\u017eivatele a pro \u00fa\u010dely zabezpe\u010den\u00ed, jako\u017e i pro vyhodnocen\u00ed a optimalizaci sv\u00e9 nab\u00eddky.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy), Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), Kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), \u00dadaje o obsahu (nap\u0159. polo\u017eky v online formul\u00e1\u0159\u00edch).<\/li>\n<li><strong>Subjekty \u00fadaj\u016f:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Poskytov\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky a u\u017eivatelsk\u00e9 p\u0159\u00edv\u011btivosti, poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a z\u00e1kaznick\u00fd servis.<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR), souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR). 6 odst. 1 str. 1 lit. a. GDPR), pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 str. 1 lit. b. GDPR).<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>P\u00edsma Google<\/strong>: Integrujeme p\u00edsma (&#8222;Google Fonts&#8220;) poskytovatele Google, p\u0159i\u010dem\u017e \u00fadaje u\u017eivatele jsou pou\u017eity v\u00fdhradn\u011b za \u00fa\u010delem zobrazen\u00ed p\u00edsem v prohl\u00ed\u017ee\u010di u\u017eivatele. Integrace je zalo\u017eena na na\u0161em opr\u00e1vn\u011bn\u00e9m z\u00e1jmu na technicky bezpe\u010dn\u00e9m, bez\u00fadr\u017ebov\u00e9m a efektivn\u00edm pou\u017e\u00edv\u00e1n\u00ed p\u00edsem, jejich jednotn\u00e9 prezentaci a zohledn\u011bn\u00ed p\u0159\u00edpadn\u00fdch licen\u010dn\u00edch omezen\u00ed pro jejich integraci. Poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/fonts.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/fonts.google.com\/;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>.<\/li>\n<li><strong>Mapy Google:<\/strong> Integrujeme mapy slu\u017eby &#8222;Google Maps&#8220; poskytovatele Google. Mezi zpracov\u00e1van\u00e9 \u00fadaje mohou pat\u0159it zejm\u00e9na IP adresy a lokaliza\u010dn\u00ed \u00fadaje u\u017eivatel\u016f, kter\u00e9 v\u0161ak nejsou shroma\u017e\u010fov\u00e1ny bez jejich souhlasu (obvykle v r\u00e1mci nastaven\u00ed jejich mobiln\u00edch za\u0159\u00edzen\u00ed); poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky:  <a href=\"https:\/\/cloud.google.com\/maps-platform\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/maps-platform;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy;<\/a> Opt-Out: Opt-out plugin: https: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">\/\/tools.google.com\/dlpage\/gaoptout?hl=de,<\/a> Nastaven\u00ed zobrazov\u00e1n\u00ed reklam: https: <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">\/\/adssettings.google.com\/authenticated.<\/a><\/li>\n<li><strong>Google Maps API a SDK:<\/strong> Rozhran\u00ed pro mapov\u00e9 a lokaliza\u010dn\u00ed slu\u017eby spole\u010dnosti Google, kter\u00e1 umo\u017e\u0148uj\u00ed nap\u0159\u00edklad p\u0159id\u00e1v\u00e1n\u00ed z\u00e1znam\u016f adres, ur\u010dov\u00e1n\u00ed polohy, v\u00fdpo\u010dty vzd\u00e1lenosti nebo poskytov\u00e1n\u00ed dopl\u0148kov\u00fdch informac\u00ed o m\u00edstech a dal\u0161\u00edch lokalit\u00e1ch; poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/cloud.google.com\/maps-platform\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/maps-platform;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>.<\/li>\n<li><strong>reCAPTCHA:<\/strong> Integrujeme funkci &#8222;reCAPTCHA&#8220;, abychom byli schopni rozpoznat, zda jsou z\u00e1znamy (nap\u0159. v online formul\u00e1\u0159\u00edch) provedeny lidmi, a nikoli automaticky jednaj\u00edc\u00edmi stroji (tzv. &#8222;boty&#8220;). Zpracov\u00e1van\u00e9 \u00fadaje mohou zahrnovat IP adresy, informace o pou\u017e\u00edvan\u00fdch opera\u010dn\u00edch syst\u00e9mech, za\u0159\u00edzen\u00edch nebo prohl\u00ed\u017ee\u010d\u00edch, jazykov\u00fdch nastaven\u00edch, poloze, pohybech my\u0161\u00ed, \u00fahozech na kl\u00e1vesnici, \u010dase str\u00e1ven\u00e9m na webov\u00fdch str\u00e1nk\u00e1ch, d\u0159\u00edve nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, interakc\u00edch s ReCaptcha na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, p\u0159\u00edpadn\u011b soubory cookie a v\u00fdsledky manu\u00e1ln\u00edch rozpozn\u00e1vac\u00edch proces\u016f (nap\u0159. odpov\u011bdi na polo\u017een\u00e9 ot\u00e1zky nebo v\u00fdb\u011br objekt\u016f na obr\u00e1zc\u00edch). Poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.google.com\/recaptcha\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.google.com\/recaptcha\/;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy;<\/a> Opt-Out: Opt-out plugin: https: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">\/\/tools.google.com\/dlpage\/gaoptout?hl=de;<\/a> Nastaven\u00ed zobrazov\u00e1n\u00ed reklam: https: <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">\/\/adssettings.google.com\/authenticated<\/a>.<\/li>\n<li><strong>Videa na YouTube:<\/strong> Poskytovatel slu\u017eby: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Web: https: <a href=\"https:\/\/www.youtube.com\" target=\"_blank\" rel=\"noopener\">\/\/www.youtube.com;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy;<\/a> Opt-Out: Opt-out plug-in: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de;<\/a> Nastaven\u00ed zobrazov\u00e1n\u00ed reklam: https: <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">\/\/adssettings.google.com\/authenticated<\/a>.<\/li>\n<\/ul>\n<h2 id=\"m723\">N\u00e1stroje pro \u0159\u00edzen\u00ed, organizaci a podporu<\/h2>\n<p>Pro \u00fa\u010dely organizace, spr\u00e1vy, pl\u00e1nov\u00e1n\u00ed a poskytov\u00e1n\u00ed na\u0161ich slu\u017eeb vyu\u017e\u00edv\u00e1me slu\u017eby, platformy a software jin\u00fdch poskytovatel\u016f (d\u00e1le jen &#8222;poskytovatel\u00e9 t\u0159et\u00edch stran&#8220;). P\u0159i v\u00fdb\u011bru poskytovatel\u016f t\u0159et\u00edch stran a jejich slu\u017eeb dodr\u017eujeme z\u00e1konn\u00e9 po\u017eadavky.<\/p>\n<p>V t\u00e9to souvislosti mohou b\u00fdt osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1ny a ukl\u00e1d\u00e1ny na serverech poskytovatel\u016f t\u0159et\u00edch stran. To m\u016f\u017ee m\u00edt vliv na r\u016fzn\u00e9 \u00fadaje, kter\u00e9 zpracov\u00e1v\u00e1me v souladu s t\u011bmito z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f. Tyto \u00fadaje mohou zahrnovat zejm\u00e9na kmenov\u00e9 \u00fadaje a kontaktn\u00ed \u00fadaje u\u017eivatel\u016f, \u00fadaje o transakc\u00edch, smlouv\u00e1ch, jin\u00fdch procesech a jejich obsahu.<\/p>\n<p>Pokud jsou u\u017eivatel\u00e9 odk\u00e1z\u00e1ni na poskytovatele t\u0159et\u00edch stran nebo jejich software \u010di platformy v r\u00e1mci komunikace, obchodn\u00edch nebo jin\u00fdch vztah\u016f s n\u00e1mi, mohou poskytovatel\u00e9 t\u0159et\u00edch stran zpracov\u00e1vat \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed a metadata pro \u00fa\u010dely zabezpe\u010den\u00ed, optimalizace slu\u017eeb nebo marketingov\u00e9 \u00fa\u010dely. Proto v\u00e1s \u017e\u00e1d\u00e1me, abyste dodr\u017eovali ozn\u00e1men\u00ed o ochran\u011b \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f t\u0159et\u00edch stran.<\/p>\n<p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> Pokud \u017e\u00e1d\u00e1me u\u017eivatele o souhlas s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f souhlas. Krom\u011b toho m\u016f\u017ee b\u00fdt jejich vyu\u017eit\u00ed sou\u010d\u00e1st\u00ed na\u0161ich (p\u0159ed)smluvn\u00edch slu\u017eeb, pokud bylo vyu\u017eit\u00ed poskytovatel\u016f t\u0159et\u00edch stran dohodnuto v tomto r\u00e1mci. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jmu o efektivn\u00ed, hospod\u00e1rn\u00e9 a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00e9 slu\u017eby). V t\u00e9to souvislosti bychom v\u00e1s tak\u00e9 r\u00e1di upozornili na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), Kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), \u00dadaje o obsahu (nap\u0159. polo\u017eky v online formul\u00e1\u0159\u00edch), \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), Meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Subjekty \u00fadaj\u016f:<\/strong> Komunika\u010dn\u00ed partne\u0159i, u\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed<\/strong>: kontaktn\u00ed dotazy a komunikace.<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 str. 1 lit. a. GDPR), pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 str. 1 lit. b. GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>WeTransfer:<\/strong> P\u0159enos soubor\u016f p\u0159es internet; poskytovatel slu\u017eby: WeTransfer BV, Oostelijke Handelskade 751, Amsterdam, 1019 BW, Nizozemsko; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/wetransfer.com\" target=\"_blank\" rel=\"noopener\">https:\/\/wetransfer.com;<\/a> Ochrana osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/wetransfer.com\/legal\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/wetransfer.com\/legal\/privacy<\/a>.<\/li>\n<\/ul>\n<h2 id=\"m15\">Zm\u011bna a aktualizace z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<\/h2>\n<p>\u017d\u00e1d\u00e1me v\u00e1s, abyste se pravideln\u011b informovali o obsahu na\u0161ich z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f. Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f zm\u011bn\u00edme, jakmile to bude nutn\u00e9 kv\u016fli zm\u011bn\u00e1m ve zpracov\u00e1n\u00ed \u00fadaj\u016f, kter\u00e9 prov\u00e1d\u00edme. Budeme v\u00e1s informovat, jakmile zm\u011bny budou vy\u017eadovat sou\u010dinnost z va\u0161\u00ed strany (nap\u0159. souhlas) nebo jin\u00e9 individu\u00e1ln\u00ed ozn\u00e1men\u00ed.<\/p>\n<p>Pokud v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f uv\u00e1d\u00edme adresy a kontaktn\u00ed \u00fadaje spole\u010dnost\u00ed a organizac\u00ed, m\u011bjte na pam\u011bti, \u017ee se tyto adresy mohou v pr\u016fb\u011bhu \u010dasu m\u011bnit, a ne\u017e n\u00e1s kontaktujete, zkontrolujte si pros\u00edm tyto informace.<\/p>\n<h2 id=\"m10\">Pr\u00e1va subjekt\u016f \u00fadaj\u016f<\/h2>\n<p>Jako subjekt \u00fadaj\u016f m\u00e1te podle GDPR r\u016fzn\u00e1 pr\u00e1va, kter\u00e1 vypl\u00fdvaj\u00ed zejm\u00e9na z \u010dl. 15 a\u017e 21 GDPR:<\/p>\n<ul>\n<li><strong>Pr\u00e1vo vzn\u00e9st n\u00e1mitku: Z d\u016fvod\u016f t\u00fdkaj\u00edc\u00edch se va\u0161\u00ed konkr\u00e9tn\u00ed situace m\u00e1te pr\u00e1vo kdykoli vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, na z\u00e1klad\u011b \u010dl. 6 odst. 1 GDPR. 1 lit. e nebo f GDPR; to plat\u00ed i pro profilov\u00e1n\u00ed na z\u00e1klad\u011b t\u011bchto ustanoven\u00ed. Pokud jsou va\u0161e osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1ny pro \u00fa\u010dely p\u0159\u00edm\u00e9ho marketingu, m\u00e1te pr\u00e1vo kdykoli vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f pro tento marketing, co\u017e zahrnuje i profilov\u00e1n\u00ed, pokud s t\u00edmto p\u0159\u00edm\u00fdm marketingem souvis\u00ed.<\/strong><\/li>\n<li><strong>Pr\u00e1vo odvolat souhlas:<\/strong> M\u00e1te pr\u00e1vo sv\u016fj souhlas kdykoli odvolat.<\/li>\n<li><strong>Pr\u00e1vo na p\u0159\u00edstup:<\/strong> M\u00e1te pr\u00e1vo z\u00edskat potvrzen\u00ed, zda jsou \u010di nejsou zpracov\u00e1v\u00e1ny osobn\u00ed \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, a z\u00edskat informace o t\u011bchto \u00fadaj\u00edch a dal\u0161\u00ed informace a kopii \u00fadaj\u016f v souladu s pr\u00e1vn\u00edmi po\u017eadavky.<\/li>\n<li><strong>Pr\u00e1vo na opravu<\/strong>: V souladu se z\u00e1konn\u00fdmi ustanoven\u00edmi m\u00e1te pr\u00e1vo po\u017e\u00e1dat o dopln\u011bn\u00ed \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, nebo o opravu nep\u0159esn\u00fdch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed.<\/li>\n<li><strong>Pr\u00e1vo na v\u00fdmaz a omezen\u00ed zpracov\u00e1n\u00ed<\/strong>: V souladu se z\u00e1konn\u00fdmi ustanoven\u00edmi m\u00e1te pr\u00e1vo po\u017eadovat, aby \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, byly okam\u017eit\u011b vymaz\u00e1ny, p\u0159\u00edpadn\u011b po\u017eadovat, aby bylo zpracov\u00e1n\u00ed \u00fadaj\u016f omezeno v souladu se z\u00e1konn\u00fdmi ustanoven\u00edmi.<\/li>\n<li><strong>Pr\u00e1vo na p\u0159enositelnost \u00fadaj\u016f:<\/strong> M\u00e1te pr\u00e1vo z\u00edskat \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed a kter\u00e9 jste n\u00e1m poskytli, ve strukturovan\u00e9m, b\u011b\u017en\u011b pou\u017e\u00edvan\u00e9m a strojov\u011b \u010diteln\u00e9m form\u00e1tu v souladu s pr\u00e1vn\u00edmi po\u017eadavky nebo po\u017e\u00e1dat o jejich p\u0159ed\u00e1n\u00ed jin\u00e9mu spr\u00e1vci.<\/li>\n<li><strong>St\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu:<\/strong> V souladu s pr\u00e1vn\u00edmi po\u017eadavky a ani\u017e jsou dot\u010deny jak\u00e9koli jin\u00e9 spr\u00e1vn\u00ed nebo soudn\u00ed opravn\u00e9 prost\u0159edky, m\u00e1te rovn\u011b\u017e pr\u00e1vo podat st\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu pro ochranu osobn\u00edch \u00fadaj\u016f, zejm\u00e9na u dozorov\u00e9ho \u00fa\u0159adu v \u010dlensk\u00e9m st\u00e1t\u011b, ve kter\u00e9m m\u00e1te obvykl\u00e9 bydli\u0161t\u011b, u dozorov\u00e9ho \u00fa\u0159adu v m\u00edst\u011b va\u0161eho pracovi\u0161t\u011b nebo v m\u00edst\u011b \u00fadajn\u00e9ho poru\u0161en\u00ed, pokud se domn\u00edv\u00e1te, \u017ee zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, poru\u0161uje GDPR.<\/li>\n<\/ul>\n<h2 id=\"m42\">Definice pojm\u016f<\/h2>\n<p>V t\u00e9to \u010d\u00e1sti naleznete p\u0159ehled pojm\u016f pou\u017eit\u00fdch v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f. \u0158ada pojm\u016f je p\u0159evzata ze z\u00e1kona a definov\u00e1na p\u0159edev\u0161\u00edm v \u010dl. 4 GDPR. Pr\u00e1vn\u00ed definice jsou z\u00e1vazn\u00e9. N\u00e1sleduj\u00edc\u00ed vysv\u011btlen\u00ed maj\u00ed naopak p\u0159edev\u0161\u00edm napomoci porozum\u011bn\u00ed. Term\u00edny jsou \u0159azeny abecedn\u011b.<\/p>\n<ul class=\"glossary\">\n<li><strong>\u00dav\u011brov\u00e9 informace:<\/strong> Automatizovan\u00e1 rozhodnut\u00ed jsou zalo\u017eena na automatick\u00e9m zpracov\u00e1n\u00ed \u00fadaj\u016f bez z\u00e1sahu \u010dlov\u011bka (nap\u0159. v p\u0159\u00edpad\u011b automatick\u00e9ho zam\u00edtnut\u00ed n\u00e1kupu na \u00fa\u010det, online \u017e\u00e1dosti o \u00fav\u011br nebo online postupu p\u0159i pod\u00e1n\u00ed \u017e\u00e1dosti bez z\u00e1sahu \u010dlov\u011bka). Podle \u010dl. 22 GDPR jsou takov\u00e1 automatizovan\u00e1 rozhodnut\u00ed povolena pouze se souhlasem subjektu \u00fadaj\u016f, pokud jsou nezbytn\u00e1 pro pln\u011bn\u00ed smlouvy nebo pokud je povoluj\u00ed vnitrost\u00e1tn\u00ed pr\u00e1vn\u00ed p\u0159edpisy.<\/li>\n<li>S\u00ed\u0165 pro doru\u010dov\u00e1n\u00ed obsahu (CDN ): &#8222;S\u00ed\u0165 pro doru\u010dov\u00e1n\u00ed obsahu&#8220; (CDN) je slu\u017eba, s jej\u00ed\u017e pomoc\u00ed lze obsah online nab\u00eddky, zejm\u00e9na velk\u00e9 medi\u00e1ln\u00ed soubory, jako je grafika nebo programov\u00e9 skripty, doru\u010dit rychleji a bezpe\u010dn\u011bji pomoc\u00ed region\u00e1ln\u011b rozm\u00edst\u011bn\u00fdch server\u016f p\u0159ipojen\u00fdch p\u0159es internet.<\/li>\n<li>Maskov\u00e1n\u00ed IP<strong>:<\/strong> &#8222;Maskov\u00e1n\u00ed IP&#8220; ozna\u010duje metodu, p\u0159i n\u00ed\u017e se odstran\u00ed posledn\u00ed oktet, tj. posledn\u00ed dv\u011b \u010d\u00edsla IP adresy, tak\u017ee IP adresu ji\u017e nelze pou\u017e\u00edt k jednozna\u010dn\u00e9 identifikaci osoby. Maskov\u00e1n\u00ed IP je proto prost\u0159edkem pseudonymizace postup\u016f zpracov\u00e1n\u00ed, zejm\u00e9na v online marketingu.<\/li>\n<li><strong>M\u011b\u0159en\u00ed konverz\u00ed<\/strong>: M\u011b\u0159en\u00ed konverz\u00ed (zn\u00e1m\u00e9 tak\u00e9 jako &#8222;vyhodnocen\u00ed akce n\u00e1v\u0161t\u011bvy&#8220;) je postup, kter\u00fd lze pou\u017e\u00edt k ur\u010den\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed. Za t\u00edmto \u00fa\u010delem se na webov\u00fdch str\u00e1nk\u00e1ch, na kter\u00fdch se marketingov\u00e1 opat\u0159en\u00ed prov\u00e1d\u011bj\u00ed, obvykle ukl\u00e1d\u00e1 do za\u0159\u00edzen\u00ed u\u017eivatele soubor cookie, kter\u00fd se pak znovu na\u010dte na c\u00edlov\u00e9 webov\u00e9 str\u00e1nce. M\u016f\u017eeme nap\u0159\u00edklad sledovat, zda reklamy, kter\u00e9 jsme um\u00edstili na jin\u00e9 webov\u00e9 str\u00e1nky, byly \u00fasp\u011b\u0161n\u00e9.<\/li>\n<li>Osobn\u00ed \u00fadaje: &#8222;Osobn\u00edmi \u00fadaji&#8220; se rozum\u00ed ve\u0161ker\u00e9 informace t\u00fdkaj\u00edc\u00ed se identifikovan\u00e9 nebo identifikovateln\u00e9 fyzick\u00e9 osoby (d\u00e1le jen &#8222;subjekt \u00fadaj\u016f&#8220;); identifikovatelnou fyzickou osobou se rozum\u00ed osoba, kterou lze p\u0159\u00edmo \u010di nep\u0159\u00edmo identifikovat, zejm\u00e9na odkazem na ur\u010dit\u00fd identifik\u00e1tor, nap\u0159\u00edklad jm\u00e9no, identifika\u010dn\u00ed \u010d\u00edslo, loka\u010dn\u00ed \u00fadaje, online identifik\u00e1tor (nap\u0159. cookie) nebo na jeden \u010di v\u00edce zvl\u00e1\u0161tn\u00edch prvk\u016f fyzick\u00e9, fyziologick\u00e9, genetick\u00e9, psychick\u00e9, ekonomick\u00e9, kulturn\u00ed nebo spole\u010densk\u00e9 identity t\u00e9to fyzick\u00e9 osoby.<\/li>\n<li><strong>Profily s informacemi o u\u017eivateli:<\/strong>  Zpracov\u00e1n\u00ed &#8222;profil\u016f s informacemi o u\u017eivateli&#8220;, zkr\u00e1cen\u011b &#8222;profil\u016f&#8220;, zahrnuje jak\u00fdkoli typ automatizovan\u00e9ho zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 spo\u010d\u00edv\u00e1 v pou\u017eit\u00ed t\u011bchto osobn\u00edch \u00fadaj\u016f k anal\u00fdze, vyhodnocen\u00ed nebo p\u0159edv\u00edd\u00e1n\u00ed ur\u010dit\u00fdch osobn\u00edch aspekt\u016f t\u00fdkaj\u00edc\u00edch se fyzick\u00e9 osoby (v z\u00e1vislosti na typu profilov\u00e1n\u00ed m\u016f\u017ee j\u00edt o r\u016fzn\u00e9 informace t\u00fdkaj\u00edc\u00ed se demografick\u00fdch \u00fadaj\u016f, chov\u00e1n\u00ed a z\u00e1jm\u016f, jako je interakce s webov\u00fdmi str\u00e1nkami a jejich obsahem atd.) (nap\u0159. z\u00e1jmy o ur\u010dit\u00fd obsah nebo produkty, chov\u00e1n\u00ed p\u0159i klik\u00e1n\u00ed na webov\u00e9 str\u00e1nky nebo um\u00edst\u011bn\u00ed). Soubory cookie a webov\u00e9 sign\u00e1ly se \u010dasto pou\u017e\u00edvaj\u00ed pro \u00fa\u010dely profilov\u00e1n\u00ed.<\/li>\n<li><strong>M\u011b\u0159en\u00ed<\/strong> dosahu: M\u011b\u0159en\u00ed dosahu (zn\u00e1m\u00e9 tak\u00e9 jako webov\u00e1 analytika) se pou\u017e\u00edv\u00e1 k vyhodnocen\u00ed toku n\u00e1v\u0161t\u011bvn\u00edk\u016f online nab\u00eddky a m\u016f\u017ee zahrnovat chov\u00e1n\u00ed nebo z\u00e1jem n\u00e1v\u0161t\u011bvn\u00edk\u016f o ur\u010dit\u00e9 informace, nap\u0159\u00edklad o obsah webov\u00fdch str\u00e1nek. Pomoc\u00ed anal\u00fdzy dosahu mohou majitel\u00e9 webov\u00fdch str\u00e1nek nap\u0159\u00edklad zjistit, v kolik hodin n\u00e1v\u0161t\u011bvn\u00edci nav\u0161t\u011bvuj\u00ed jejich webov\u00e9 str\u00e1nky a jak\u00fd obsah je zaj\u00edm\u00e1. To jim nap\u0159\u00edklad umo\u017e\u0148uje l\u00e9pe p\u0159izp\u016fsobit obsah webov\u00fdch str\u00e1nek pot\u0159eb\u00e1m jejich n\u00e1v\u0161t\u011bvn\u00edk\u016f. Pseudonymn\u00ed soubory cookie a webov\u00e9 maj\u00e1ky se \u010dasto pou\u017e\u00edvaj\u00ed pro \u00fa\u010dely anal\u00fdzy dosahu, aby bylo mo\u017en\u00e9 rozpoznat vracej\u00edc\u00ed se n\u00e1v\u0161t\u011bvn\u00edky a z\u00edskat tak p\u0159esn\u011bj\u0161\u00ed anal\u00fdzy vyu\u017e\u00edv\u00e1n\u00ed online nab\u00eddky.<\/li>\n<li>Remarketing: Term\u00edn &#8222;remarketing&#8220; nebo &#8222;retargeting&#8220; se pou\u017e\u00edv\u00e1 nap\u0159\u00edklad tehdy, kdy\u017e se pro reklamn\u00ed \u00fa\u010dely zaznamen\u00e1, o kter\u00e9 produkty se u\u017eivatel na webov\u00fdch str\u00e1nk\u00e1ch zaj\u00edmal, aby se mu tyto produkty p\u0159ipomn\u011bly na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, nap\u0159. v reklam\u00e1ch.<\/li>\n<li>Spr\u00e1vce: &#8222;Spr\u00e1vcem&#8220; se rozum\u00ed fyzick\u00e1 nebo pr\u00e1vnick\u00e1 osoba, org\u00e1n ve\u0159ejn\u00e9 moci, agentura nebo jin\u00fd subjekt, kter\u00fd s\u00e1m nebo spole\u010dn\u011b s jin\u00fdmi ur\u010duje \u00fa\u010dely a prost\u0159edky zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f.<\/li>\n<li><strong>Zpracov\u00e1n\u00ed:<\/strong> &#8222;Zpracov\u00e1n\u00edm&#8220; se rozum\u00ed jak\u00e1koli operace nebo soubor operac\u00ed, kter\u00e9 se prov\u00e1d\u011bj\u00ed s osobn\u00edmi \u00fadaji, a\u0165 u\u017e automatizovan\u011b, \u010di nikoli. Tento pojem je \u0161irok\u00fd a zahrnuje prakticky ve\u0161ker\u00e9 nakl\u00e1d\u00e1n\u00ed s \u00fadaji, a\u0165 u\u017e jde o shroma\u017e\u010fov\u00e1n\u00ed, anal\u00fdzu, ukl\u00e1d\u00e1n\u00ed, p\u0159enos nebo maz\u00e1n\u00ed.<\/li>\n<li><strong>Tvorba c\u00edlov\u00e9 skupiny<\/strong>: Tvorba c\u00edlov\u00e9 skupiny (nebo &#8222;vlastn\u00ed publikum&#8220;) spo\u010d\u00edv\u00e1 v tom, \u017ee jsou ur\u010deny c\u00edlov\u00e9 skupiny pro reklamn\u00ed \u00fa\u010dely, nap\u0159. pro zobrazov\u00e1n\u00ed reklam. Nap\u0159\u00edklad na z\u00e1klad\u011b z\u00e1jmu u\u017eivatele o ur\u010dit\u00e9 produkty nebo t\u00e9mata na internetu lze usoudit, \u017ee tento u\u017eivatel m\u00e1 z\u00e1jem o reklamy na podobn\u00e9 produkty nebo o internetov\u00fd obchod, ve kter\u00e9m si produkty prohl\u00ed\u017eel. Term\u00edn &#8222;podobn\u00e9 publikum&#8220; (nebo podobn\u00e9 c\u00edlov\u00e9 skupiny) se pou\u017e\u00edv\u00e1 v p\u0159\u00edpad\u011b, \u017ee se obsah pova\u017eovan\u00fd za vhodn\u00fd zobrazuje u\u017eivatel\u016fm, jejich\u017e profily nebo z\u00e1jmy pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed u\u017eivatel\u016fm, pro kter\u00e9 byly profily vytvo\u0159eny. Soubory cookie a webov\u00e9 sign\u00e1ly se obvykle pou\u017e\u00edvaj\u00ed za \u00fa\u010delem vytv\u00e1\u0159en\u00ed vlastn\u00edch publik a podobn\u00fdch publik.<\/li>\n<\/ul>\n<p class=\"seal\">\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f \u00davod V n\u00e1sleduj\u00edc\u00edch z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f bychom v\u00e1s r\u00e1di informovali o tom, jak\u00e9 typy va\u0161ich osobn\u00edch \u00fadaj\u016f (d\u00e1le tak\u00e9 &#8222;\u00fadaje&#8220;) zpracov\u00e1v\u00e1me, k jak\u00fdm \u00fa\u010del\u016fm a v jak\u00e9m rozsahu. Tyto z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f se vztahuj\u00ed na ve\u0161ker\u00e9 zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 prov\u00e1d\u00edme v souvislosti s poskytov\u00e1n\u00edm na\u0161ich slu\u017eeb, a to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-31887","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f - Spedi\u010dn\u00ed a celn\u00ed agentura | PUREPROGRESS<\/title>\n<meta name=\"description\" content=\"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f - Spedi\u010dn\u00ed a celn\u00ed agentura \/ PureProgress. 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